Sales Development Representative

Location: London

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.

At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.

AI Fearlessly.

Role - SDR, UK&I

Location - London / Home Counties preferred

The Opportunity

We are seeking a motivated and talented Sales Development Representative to join our UK&I team. You'll be the link between Demand Generation Marketing Team and Sales - driving new logo ARR pipeline by identifying high-intent prospects and booking qualified opportunities.

This is an excellent opportunity to grow your career within cybersecurity, offering a clear pathway into multiple career paths.

Duties & Responsibilities

Working closely with the TrendAI™ UK&I Sales Team, you’ll drive new-logo opportunities, connect Marketing and Sales, and prioritise prospects based on intent.

You’ll qualify marketing leads, engage key stakeholders, and create high-quality meetings and opportunities for the Acquisition team through creative virtual and face-to-face outreach.

You will be expected to

Leverage Intent Data & MQLs: Use tools such as 6sense and TechTarget to identify buying signals, understand account challenges, prioritise accounts, and personalise outreach. Follow up promptly on Marketing Qualified Leads (MQLs) to convert intent into qualified opportunities.

Outbound Prospecting: Execute high-volume, multi-channel campaigns across phone, email, and Social using Outreach and Sales Navigator.

Engage Key Stakeholders: Build relationships with IT Managers, cybersecurity leaders, and C-level stakeholders around cybersecurity challenges and strategy, using creative approaches to introduce TrendAITM

Qualify & Book Meetings: Use consultative discovery and SPIN/MEDDIC to understand prospect needs, assess ICP fit, identify genuine opportunities, and secure qualified discovery calls or product demos for Account Executives

Manage Pipeline: Maintain clean, accurate CRM records in Microsoft Dynamics and track prospect engagement and activity.

Collaborate & Network: Work with Acquisition Sales Team, Partner/Channel teams and attend industry events to source prospects and generate pipeline.

Build knowledge of cybersecurity trends, threats, and solutions to engage senior stakeholders effectively.

Experience & Skills

2–3 years’ experience in SDR, BDR, Lead Generation, or B2B Sales , ideally within technology, SaaS, or cybersecurity.

Experienced in high-volume, multi-channel outbound prospecting, seamlessly switching between campaigns, messaging, CTAs, and prospect conversations to break into target accounts and drive engagement.

Experienced in using CRM platforms to maintain accurate, up-to-date prospect and account data, ensuring clean records, effective pipeline management, and reliable reporting.

Tools: Outreach, Social Selling, Intent Data Engines (eg. Priority Engine, Cognism)

Proven success in quota-driven environments, managing high activity levels, SLAs, pipeline, and KPIs.

Skilled in prospect qualification, objection handling, and meeting generation, using SPIN or MEDDIC methodologies to improve opportunity conversion.

Highly resilient, persistent, and curious, with a strong hunter mentality and willingness to experiment with new approaches.

Data-driven and KPI-focused, continuously optimising prospecting and conversion through performance analysis.

At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. We like to have fun while taking our culture seriously. We are an equal opportunity employer and are committed to this regardless of race, colour, religion, sex, nationality, age, citizenship, sexual orientation, marital status, gender identity or veteran status. We do not allow discrimination or harassment of any kind.

Additional Locations: United Kingdom Off-Site