Manager, CRM & Campaigns

THE PURPOSE: As the Manager, CRM & Campaigns, you lead the brand and newness side of True Religion's day-to-day marketing — the new arrivals, launches, storytelling, and retail moments that build the brand and drive engagement, consideration, and downstream demand across email, SMS, and push. You'll plan and brief these campaigns against the marketing calendar, work alongside the Senior Manager who leads overall channel strategy, cadence, and promotional messaging.

You'll also be CRM's link to the retail business, making sure store launches, events, and in-store moments show up in how we talk to customers. Success in this role comes from a sharp narrative, the right timing, and relentless testing. You'll build the brand and newness playbook with our brand, creative, and merchandising partners, and prove it out with data: designing the tests, reading the results, and turning them into campaigns that perform better each time.