Platform Engineer - Digital Measurement

Location: Milwaukee, WI

Platform Engineer I – Digital Measurement

WE CREATE EMPOWERED LEADERS! At Milwaukee Tool, our most valued resource is our dedicated team of employees - employees who work with a passion to be the best and have an unparalleled pride in their work and in the Milwaukee brand. We know that the only way to sustain growth and success is to value the growth and success of each person within the organization that's why we invest in an individual's growth and development from day one.

Behind our doors you'll be empowered every day to own it, drive it, and do what it takes to design and develop the biggest breakthroughs in the industry. Meanwhile, you'll have the support and resources of the fastest-growing brand in the construction industry to make it happen.

Year after year, our team continues to make significant breakthroughs in the industry. We're just getting started.

Build your career at the intersection of technology, digital commerce, and business.

Your Role on Our Team

At Milwaukee Tool, we believe our people and culture are the foundation of our success. As a Platform Engineer I, you'll join our Digital Platform team and help power the digital experiences used by Milwaukee Tool customers.

You'll build expertise in digital analytics implementation by administering and helping own our Google Tag Manager (GTM) and Google Analytics 4 (GA4) technical implementations across digital applications and experiences. You'll partner with engineers, architects, product managers, analysts, and business teams to translate measurement needs into reliable technical solutions and collaborate on closely aligned RudderStack event tracking.

This is an early-career role for someone with foundational familiarity and a strong interest in digital measurement, technical problem-solving, and growing into long-term ownership of our analytics implementation.

You’ll be DISRUPTIVE through these duties and responsibilities

• Administer, maintain, and improve Google Tag Manager and Google Analytics 4 implementations across websites and mobile applications.
• Translate business, product, and measurement requirements into tags, triggers, variables, events, and analytics configurations.
• Take ongoing ownership of platform administration, maintenance, monitoring, and troubleshooting, including resolving tracking issues, implementation defects, and production support needs.
• Test and validate technical analytics implementations to support accurate, reliable data collection.
• Use browser development tools, analytics platforms, and data to identify root causes and resolve measurement issues.
• Support analytics projects through implementation, testing, deployment, and ongoing production support.
• Collaborate with engineers, product teams, and analysts on RudderStack event tracking and shared measurement standards across digital experiences.
• Use analytics data and stakeholder feedback to identify opportunities to improve measurement quality and implementation effectiveness.
• Document platform configurations, measurement standards, implementation decisions, and support processes.
• Develop toward independent ownership of our technical analytics implementation and become a trusted subject matter expert.

The TOOLS you’ll bring with you

• Bachelor's degree in Information Systems, Business or Data Analytics, Software Engineering, Digital Marketing, or a related field preferred, or equivalent practical experience.
• 0–2 years of relevant experience, including internships, coursework, personal projects, or professional experience.
• Familiarity with Google Analytics, Google Tag Manager, digital measurement, or similar technologies; prior RudderStack experience is not required.
• Basic familiarity with SQL or a willingness to learn.
• Ability to break down ambiguous problems, ask thoughtful questions, and find practical solutions.
• Ability to understand business needs and translate them into technical solutions.
• Clear communication skills and the ability to explain technical concepts to non-technical audiences.
• Systems thinking and an interest in understanding how technologies, platforms, and business processes work together.
• Ability to collaborate with diverse teams across departments and geographies.
• Comfortable working in a fast-paced environment with changing priorities.
• Basic familiarity with JavaScript, JSON, browser development tools, or web technologies; hands-on coding experience is helpful but not required.

We provide these great perks and benefits

Robust health, dental, and vision insurance plans

Generous 401(k) savings plan

Education assistance

• On-site wellness, fitness center, food, and coffee service
• And many more — check out our benefits site HERE
• Milwaukee Tool is an equal opportunity employer.