Digital Marketing Specialist

• Location: Fayetteville, AR
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Closing Date

11/09/2026

Type of Position

Marketing

Workstudy Position

Job Type

Regular

Work Shift

Sponsorship Available

No

Institution Name

University of Arkansas, Fayetteville

Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance the state and build a better world through education, research, and outreach by providing transformational opportunities and skills, fostering a welcoming climate, and nurturing creativity, discovery, and the spread of new ideas and innovations.

The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.

As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.

Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening.

If you have a disability and need assistance with the hiring process, please submit a request via the Disability Accommodations | OEOC | University of Arkansas (uark.edu) : Request an Accommodation. Appli­cants are required to submit a request for each position of which they have applied.

For general application assistance or if you have questions about a job posting, please contact Human Resources at 479.575.5351.

Department

Communication & Web Support

Department's Website

Summary of Job Duties

The Digital Marketing Specialist provides strategic, coordinated marketing and communications expertise to support graduate student recruitment efforts for the Graduate School and International Education (GSIE). Reporting to the Director of Communications and Marketing, this position serves as the primary marketing partner and consultant to graduate programs and Global Campus, when applicable, promoting programs through multichannel marketing efforts across digital advertising, social media, email, print and emerging platforms, in addition to general promotion of graduate education to various markets.

Using market research and UX analytics, SEO and campaign data, the specialist identifies growth opportunities, generates high-quality prospective student leads, strengthens brand awareness and recommends investments and improvements that support graduate enrollment goals. The position will also assist in the creation of marketing content, including videos, marketing copy, and other multimedia as needed. The role combines independent strategic judgment, hands-on technical execution, project management, and cross-functional influence.

Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.