Growth and Retention - Manager

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Primary Responsibilities

Support execution of audience specific growth and retention marketing campaigns, lifecycle programs, communication plans, and engagement initiatives across assigned audiences and business priorities

Assist with campaign planning, briefing, content coordination, routing, approvals, QA, launch readiness, and performance reporting for digital, email, mobile, web, direct mail, CRM, paid/owned, provider-facing, contact center, pharmacy, and lifecycle channels

Help translate audience insights, journey needs, value propositions, and campaign objectives into practical deliverables, timelines, creative briefs, content inputs, and activation checklists

Coordinate with content, creative, analytics, marketing operations, product, business, legal, privacy, compliance, and channel partners to track tasks, dependencies, feedback, and approvals

Support audience segmentation, personalization, testing, link tracking, UTM/QR needs, accessibility checks, compliance annotations, and version control where applicable

Monitor campaign and journey performance, gather KPI inputs, identify early learnings, and prepare summary updates for managers and stakeholders

Maintain project trackers, status documents, campaign calendars, asset inventories, approval records, and other operating artifacts

Assist in identifying audience barriers, engagement gaps, content needs, and opportunities to improve conversion, activation, digital adoption, utilization, or retention influence

Support process improvements, reusable playbooks, templates, and AI-enabled workflows with appropriate human review and governance

Manage multiple assignments with attention to detail, clear communication, and timely follow-through

Comply with all applicable Company policies, procedures, and business directives, changes including those relating to work location, team assignments, work schedules, and flexible work arrangements

Required Qualifications

• Bachelor's degree in marketing, communications, business, or related field
• 7+ years of experience in marketing, marketing communications, digital marketing, CRM, lifecycle marketing, campaign operations, content operations, or related roles
• Experience supporting multi-channel marketing campaigns, communication programs, or lifecycle initiatives across digital, email, web, direct mail, social, CRM, or related channels
• Hands-on experience with email campaign management in Marketo
• Solid digital analytics experience using Adobe Analytics
• Experience working with Power BI for reporting and data visualization
• Demonstrated solid organizational and project coordination skills, with the ability to manage multiple tasks, deadlines, approvals, and stakeholder inputs
• Demonstrated solid writing, editing, proofreading, and communication skills with attention to brand, accuracy, accessibility, and compliance requirements
• Proven ability to work with campaign performance data, engagement metrics, audience insights, dashboards, or status reporting to support optimization recommendations
• Proven collaborative partner with experience working across creative, content, analytics, product, operations, marketing operations, legal, privacy, compliance, and channel teams
• Proven detail-oriented, proactive, and comfortable operating in a fast-paced, matrixed environment

Preferred Qualifications

Healthcare, pharmacy, PBM, payer, provider, consumer health, or regulated industry experience

Familiarity with CRM, marketing automation, content management, analytics dashboards, Adobe tools, AI-assisted workflows, or project management platforms

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

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