Location: Rochester - NY
As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.
Job Location (Full Address)
220 Hutchison Rd, Rochester, New York, United States of America, 14620
Opening
Worker Subtype
Regular
Time Type
Full time
Scheduled Weekly Hours
40
Department
900007 Marketing Med Ctr
Work Shift
UR - Day (United States of America)
Range
UR URG 112
Compensation Range
$70,600.00 - $105,800.00
The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.
Responsibilities
Reporting to the Lead Marketing Strategist at University of Rochester Medicine, the Senior Marketing Strategist supports the development and implementation of marketing, outreach, engagement and communications strategies for assigned departments, divisions, units or schools. Working within broader strategic direction established in partnership with the Lead Marketing Strategist and Marketing leadership, the Senior Marketing Strategist manages moderately complex initiatives and independently leads defined campaigns and projects with clear objectives, audiences and key performance indicators.
The Senior Marketing Strategist acts as the project manager for marketing and communication plan components by establishing schedules, due dates and budgets. The Senior Marketing Strategist is responsible for communicating progress both in-person and through written management presentations in terms of campaign implementation and project status as well as campaign effectiveness based on plan objectives and key performance indicators to both the leadership of their assigned areas and to Marketing and Communications leadership.
The Senior Marketing Strategy Strategist has advanced knowledge of their assigned areas in terms of the types of services or activities provided (the “product”), the target audiences and their needs, competition or obstacles hindering the achievement of objectives and the drivers of growth (i.e., provider referrals, direct-to-consumer promotion, etc.). At the same time, the Senior Marketing Strategist applies their understanding of how marketing, outreach and communication can be employed to help the leadership of their assigned areas accomplish their objectives.
The Senior Marketing Strategist provides support for non-assigned areas depending on leadership priorities, bandwidth and the intensity of work from assigned areas, as needed.
ESSENTIAL FUNCTIONS
Department/Division/Unit Business Support
Partners with leadership in assigned URochester Medicine departments, divisions or service lines to understand business priorities and identify marketing needs and opportunities
Contributes marketing expertise and recommendations that support business objectives and priorities of assigned areas by partnering with the administrative leaders to identify, prioritize and develop marketing and business goals.
Contributes to the development and execution of the overall business strategy by partnering with the administrative leaders to identify, prioritize and develop marketing and business goals.
Assists with providing support to departments for developing brand strategy, competitive intelligence, category trends, marketing strategy, regional development, campaign development, reporting and analytics and marketing technology..
Job description provided by University of Rochester.
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