CRM Specialist

As theCRM Specialist you will work closely with the CRM Manager to manage the Caesars CRM campaigns and drive retention through all appropriate CRM channels, including email marketing, in-app messages and push messages. You will develop and carry out CRM strategy and define campaigns throughout the customer lifecycle to maximize customer retention.

Be hands-on in creating, segmenting, and launching remarketing campaigns, primarily emails, in-app & push notifications

Building emails, proofreading, testing links, confirming record counts

A/B or multivariant testing on various CRM campaigns to establish which is the most effective

Tracking and reporting on CRM campaigns in order to guide improvements, and report into the CRM Manager and Director

Ensuring all CRM campaigns comply with current best practices in the industry

Assist in new employee training

Preliminary approver of all player facing communications

Bachelor’s Degree required or relevant work experience

2 years + experience in Salesforce, and / or Optimove is an asset

Proficiency in Excel

Analytical and data-driven mind

Available to work weekends

Excellent communication, proofreading and organizational skills required

Proficiency in coding language (HTML) is a plus, but not essential

Knowledge of the gaming industry is a plus, but not essential

Well organized, able to prioritize work for self and others

Ability to multi-task and work within tight deadlines

Efficient and confident communicator, strong collaboration and influencing skills

Have energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment

Eagerness to define how this is done for a new business in the US

Excited about the opportunity to launch and grow a significant business in a new sector

Essential Functions/Exposures

Must be able to sit for extended periods of time

Must be able to type for extended periods of time

Must be able to talk on the phone for extended periods of time

Must be able to write for extended periods of time

The salary range for this position is $55,000.00- $65,000.00 USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role includes paid Personal Time Off and paid company holidays.