Samuel, Son & Co. Retail & E-commerce

Head of Communications

Oakville, Canada In person Full-time

Key Responsibilities

Value Creation & Changefulness

  • Partner with the Chief Transformation Officer, CEO and senior leaders to translate the Value Creation agenda into a clear, compelling enterprise story.
  • Connect strategy, transformation, growth, continuous improvement, Digital & AI, and people and leadership in language employees can understand and act on.
  • Lead communications for major transformation initiatives, building communication into the change process from the outset.
  • Help employees understand what is changing, why it matters, what it means for them and how they can contribute.

Enterprise Storytelling

  • Establish an authentic Samuel narrative that brings together our history, values, people, customers, businesses and future ambition.
  • Find and amplify stories that show Value Creation in action and celebrate employee, customer and business impact.
  • Ensure Samuel's voice is contemporary, human, credible and consistent across internal and external channels.

Employee Engagement Experience

  • Partner across the organization to strengthen employee connection, engagement and experience.
  • Use employee listening and engagement to continuously improve communications and enterprise experiences.
  • Create meaningful moments that build pride and belonging, with approaches that reach office, front-line and manufacturing employees.
  • Build stronger two-way communication so employees are active participants in Samuel's evolution.

Leadership Communications

  • Serve as a trusted advisor to the Chief Transformation Officer, CEO and senior leadership team.
  • Develop executive communications, presentations, speeches, talking points and major organizational announcements.
  • Equip leaders and people managers with practical tools to communicate complex priorities clearly, consistently and authentically.

Award Winning Company & Employer Brand

  • Develop a deliberate strategy to strengthen Samuel's reputation as a company and employer.
  • Identify credible external recognition opportunities for our people, culture, transformation, innovation, leadership and community impact.
  • Partner with People & Culture and Talent Acquisition to bring the Employee Value Proposition to life through authentic stories and experiences.

Corporate & External Communications

  • Lead corporate communications strategy, media relations, though leadership and executive positioning.
  • Manage communication of significant organizational developments and sensitive matters.
  • Lead crisis and issues communications with sound judgement, speed and coordination.

Channels, Measurement & Team Leadership

  • Continuously identify opportunities to improve and elevate Samuel's communications capability toward best in class, using pragmatic approach and clear enterprise editorial rhythms.
  • Explore AI-enabled tools to improve quality, personalization, insight and efficiency.
  • Measure reach, understanding, engagement, sentiment and behavioural impact.
  • Build and lead a high-performing communications capability with strong relationships across the business and functions.
  • Senior communications leadership experience in a complex and matrixed organization.
  • Demonstrated success leading communications through transformation and change.
  • Exceptional storytelling, writing and executive communication capability.
  • Experience in employee engagement, internal communications and employer brand.
  • Must be commercially minded, with strong business acumen and the ability to connect communications to performance and Value Creation.
  • Experience advising CEOs and senior executives on high-profile sensitive matters.
  • Brings an enterprise mindset while maintaining a strong business unit focus across geographies and front-line environments.
  • Pragmatic and action-oriented, with curiosity, discretion and a willingness to challenge convention.

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