Senior Marketing Manager, Trade & Activations- Europe

Job Purpose

The Senior Marketing Manager is responsible for developing and leading the market activation strategy that translates the business priorities and goals into integrated commercial marketing plans for which drive sustainable growth, customer engagement, and profitable market performance. Serving as the strategic marketing partner to the business leaders, this role ensures activation strategies align with business objectives while leveraging enterprise marketing capabilities to maximize effectiveness and return on investment.

The role provides leadership across trade marketing and market activation teams, establishing governance, operating rhythms, and execution standards that enable consistent delivery of business priorities. Through strong cross-functional collaboration, disciplined resource management, and continuous performance optimization, the role ensures marketing investments generate measurable commercial outcomes while building organizational capability.

How You Make an Impact

• Strategic Market Activation Leadership & Business planning
• Develop and execute the market activation strategy aligned with business objectives, commercial priorities, and long-term growth plans.
• Partner with regional General Manager, Finance and commercial leader to develop business plan and building blocks in-line with strategic corporate goals and align with the Marketing plans.
• Translate enterprise and regional strategies into integrated activation roadmaps that drive demand generation, customer engagement, and profitable growth.
• Establish activation priorities, investment strategies, and governance frameworks that maximize business impact.

Commercial Partnership

• Serve as the strategic marketing advisor to commercial leadership, aligning marketing priorities with business objectives and market opportunities.
• Ensure marketing investment decisions support revenue growth, customer acquisition, market share expansion, and commercial performance.
• Influence business planning by providing market activation expertise and performance insights.

Integrated Marketing Excellence

• Lead the development and execution of trade marketing, customer activation, channel marketing, and promotional strategies across multiple markets.
• Partner with Other Marketing functions and enterprise Centers of Excellence to ensure brand, product, digital, communications, and customer initiatives are effectively translated into market-ready activation programs.
• Drive consistency in activation standards while enabling flexibility to address local market opportunities.

Leadership & Organizational Capability

• Lead and develop high-performing market activation teams through clear strategic direction, coaching, and accountability.
• Foster collaboration across commercial, marketing, and functional teams to strengthen organizational capability and execution excellence.
• Establish governance, decision rights, and operating disciplines that enable scalable and efficient delivery.

Performance & Investment Management

• Own activation planning, investment governance, and performance measurement to ensure effective allocation of marketing resources.
• Monitor business performance, campaign effectiveness, and return on marketing investment, using data and insights to optimize future strategies.
• Identify risks, recommend strategic adjustments, and drive continuous improvement across activation programs.

What You Bring to the Role

Education

Bachelor's degree in Marketing, Business Administration, Commercial Management, or related field required.

MBA or advanced business degree preferred.

Experience

• Extensive experience leading trade marketing, commercial marketing, customer activation, or market development strategies within complex, multi-market organizations.
• Demonstrated success partnering with senior commercial leadership to translate business strategy into measurable commercial outcomes.
• Experience leading geographically dispersed teams and influencing cross-functional stakeholders in a matrixed environment.
• Proven experience managing significant marketing investments and delivering measurable business results.

Knowledge, Skills & Capabilities

• Strong strategic marketing and commercial business acumen.
• Expertise in trade marketing, customer activation, channel development, and integrated marketing planning.
• Ability to influence senior leaders and align diverse stakeholders around common business priorities.
• Strong financial, analytical, and performance management capabilities.
• Excellent leadership, communication, and organizational change management skills.
• Ability to balance enterprise standards with evolving market needs.

Competencies Desired

• Strategic Mindset – Entrepreneurial attitude that Anticipates future market trends and business needs, translating strategy into actionable plans that deliver sustainable competitive advantage.
• Business Partnership - Builds trusted relationships across the organization, influencing decisions and aligning marketing investments with commercial priorities.
• Enterprise Leadership - Leads across organizational boundaries, fostering collaboration and driving alignment toward shared business objectives.
• Results Orientation - Establishes ambitious goals, monitors performance, and delivers measurable business outcomes through disciplined execution and accountability.
• Talent Development - Builds organizational capability by developing people, empowering teams, and fostering a culture of continuous learning and high performance.
• Working Conditions / Physical Requirements / Travel
• Hybrid office environment with regular interaction across commercial and functional teams.
• Regular travel to support business priorities, customer engagement, market visits, and leadership meetings.
• Travel requirement: Approximately 60-70%, depending on business needs.
• Ability to work effectively in a fast-paced, matrixed, global organization.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.