At a glance
- Pay
- $140k – $190k/yr
- Type
- Full Time
- Location
- San Francisco, California
- Posted
- Jul 3, 2026
- Company size
- Startup (1-50)
- Industry
- Technology/Software
About the role
Founding Growth Lead
- Location: San Francisco (in-person), remote-US considered for exceptional candidates
- Type: Full-time
- Reports to: CEO/Co-Founder
About the role
VideoGen (https://videogen.io) is used by 5M+ people in 190 countries. We sell horizontally through PLG (self-serve, many kinds of users), but our core B2B use-cases are marketing video production and training video production. We are hiring a founding growth lead to grow our customer base and improve B2B monetization.
You'll become the in-house expert on our ICPs. You will help us turn early signals into repeatable traction, and scale our marketing budget to $1M/year+ after Series A.
What you'll do
Always
- Use VideoGen the way an ICP would and provide detailed product feedback.
- Talk to users, customers, and prospects to capture product and market insights.
- Set clear, measurable goals (KPIs, OKRs) and communicate with leadership.
- Decide what we do in-house vs with vendors and manage marketing vendor relationships.
- Use AI coding agents (e.g., Cursor) to research, run analysis, and build internal tools/automations.
Pre-Series A
- Manage our lightweight marketing channels: Email, SEO, organic, affiliate.
- Lead small growth experiments to generate insights or incremental revenue.
- Create foundational marketing materials (ICPs, Personas, Sales Decks, etc.).
Post-Series A
- Run a comprehensive marketing loop (SEO, paid social, search, influencers, PR, etc.) to build awareness and drive conversions among our target customers.
- Set growth targets with leadership, execute, and hold the team accountable.
- Help build and manage a small in-house growth team.
What we're looking for
- You have an understanding of product-led growth (PLG). You've worked on a self-serve funnel and know what great looks like.
- You have experience producing or managing video ads.
- You can be an opinionated advocate for our marketer ICPs.
- You have founding-level execution and have worked at a small company.
- You're comfortable in user/customer conversations.
- You have experience with various marketing channels and can learn quickly.
- Nice to have: technical SEO or growth engineering, in-house creative at a consumer brand, or having scaled a real paid / influencer / PR budget.
What this role is not
Not a media buyer. You will not be growing a large ads budget until our Series A.
About VideoGen
VideoGen
Technology/Software · Startup (1-50)
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