Vice President, International Commercial Operations & Marketing

At Viridian, we work with a sense of urgency for patients, creating unity with our team, the industry, and the community. We are committed to using proven science and engineering to improve the lives of people living with serious and rare diseases, and we are getting closer to achieving this goal every day.

Reporting to the Vice President, International, the Vice President, Commercial Operations & Marketing will serve as the senior commercial leader for international markets, accountable for defining the commercial strategy, operating model, resource priorities, and execution required to launch and grow Viridian’s TED portfolio. This leader will own the international brand strategy, field-force design, launch readiness, and in-market performance for two Phase 3 assets, making decisions with significant financial, organizational, and multi-year business impact.

Operating as part of the International Leadership Team and partnering closely with cross-functional leaders, this role will engage across priority launch markets and external stakeholders to create a launch platform for the successful commercialization of the Viridian portfolio.

A close partnership with US/Global Marketing, US Commercial Effectiveness & Analytics, International Medical Affairs and International Market Access & Government Affairs will be particularly critical to align strategy and build awareness, differentiation and adoption in priority markets. This is a foundational leadership role with significant responsibility for shaping Viridian’s international capabilities from early launch planning through commercialization and lifecycle management. This position will be based in EU or UK.

Responsibilities(including,butnotlimitedto)

InternationalCommercialOperations

Serve as the senior commercial operations and marketing leader for international markets, establishing the operating model, owning priorities and investments to drive executional and competitive excellence in-market across commercialization activities.

OperateaspartoftheInternationalLeadershipTeamtoalign brandstrategywithmarketing, market access, regulatory, and medical affairs plans

Make clear recommendations related to launch sequence, market prioritization, investment trade-offs, launch timing, and resource deployment in partnership with Market Access, Medical Affairs and other cross-functional leaders

PartnerwiththeVicePresident,HeadofInternationaltointegratecommercialization,scale-up& footprint considerations into broader international launch and portfolio strategies

Translateglobal/regionalbrandstrategiesintocountryspecificplansthatreflectlocalcustomer needs, the competitive environment and healthcare infrastructure

Leadthecreationofgo-to-market and national/territory executional cycle plans for both launches, partnering with the leadership team and analytics to track/meet critical launch KPIs

Build,lead,anddevelopinternalinternational regional and in-country commercialcapabilities over time, including oversight of external vendors and partners

International Brand Strategy

• Developandexecutealong-term brand strategy and marketing executionforthelaunchoftwoTEDproducts, ensuringeachproduct’svaluepropositionanddifferentiationareclearlycommunicated
• Leadthecreationofgo-to-marketplans,includingmarketsegmentation,competitivepositioning, and brand messaging for both launches
• Leadthedetailedexecutionoflaunchplansforbothproducts,ensuringthatallpre-launch, launch, and post-launch activities are completed on time and with high impact
• Continuouslymonitorandadjustmarketingstrategiesbasedonmarketfeedback,sales performance, and evolving competitive dynamics
• Partnerwithcross-functionalteams,includingR&D,sales,medicalaffairs,regulatory,andmarket access, to ensure all marketing efforts are aligned with broader company goals
• Managemarketingbudgetsandresourcesacrossbothproductlaunches,ensuringefficient allocation of funds while maximizing impact
• Driveinnovation,incorporatingnewtools,channels,andtechnologiestoengage stakeholders
• Ensureallmarketingactivitiescomplywithregulatoryandlegalguidelines,workingcloselywith internal and external regulatory experts.

Cross Functional Collaboration

• WorkcloselywithUS/GlobalMarketing,CommercialEffectiveness&Analytics,MedicalAffairs, Market Access, Regulatory, Advocacy, etc
• Serveasakey commercialthought-partnertointernationalandgloballeadershipteams
• IncollaborationwithLegal/Compliance,ensurecompliant,coordinatedexecutionofbrand strategy & tactics across markets

ExternalPartnerships&Governance

• Managerelationshipswithexternalvendorsandpartnerssupportinginternational commercialization, including consultancies and local affiliates
• Establishplanningandtrackingtoensurehigh-quality,on-timedeliveryoflaunchmilestones
• ProvideregularupdatestotheVP,HeadofInternationalonstrategy,risks,andprogress

Requirements

• Requires a Bachelor’sdegreewith20+yearsbiotech/pharmaexperienceincommercialstrategy,launch execution and organizational scaling
• Leadershipexperienceacrossinternationalmarkets,demonstratingadeepunderstandingofthe external environment and what is required to launch successfully
• Proventrackrecordofdrivingperformanceforspecialtyorrarediseaseproducts,ideallyin ophthalmology or endocrinology in highly competitive, complex markets
• Strongstrategicthinkinganddecision-makingcapabilities,withtheabilitytotranslateinsights and analytics into actionable plans
• Exceptionalcommunicationskills,withtheabilitytopresentcomplexconceptsclearlytoboth internal and external stakeholders with executive presence
• Provenabilitytoleadcomplexcross-functionalinitiativesandinfluenceseniorstakeholders
• Experienceinengagingwithkeyopinionleaders,externalinstitutions,andhealthcare professionals
• Ability to work in a fast paced, lean, scaling environment
• Proven mindset of proactive continuous improvement
• Strong commitment to ethical standards
• Willingness to travel internationally as required (approximately 30–40%)
• The salary range for this position is commensurate with experience