Digital Media Supervisor

Digital Media Supervisor, Integrated Media and Data

The Role, in brief

• The Digital Media Supervisor leads the agency's digital media activation function, ensuring paid digital
• campaigns are executed with excellence, optimized for performance, and measured against client
• business objectives. This role oversees a team of Optimization Specialists and Media Buyers responsible
• for campaign activation, ad operations, budget management, measurement implementation, and ongoing
• optimization across search, social, programmatic, and emerging digital channels.
• Working closely with Media Planning, Analytics, Account Services, Creative, and Strategy teams, the
• Digital Media Supervisor ensures digital campaigns are delivered accurately, efficiently, and with a
• relentless focus on performance. This role serves as the agency's digital activation leader, driving
• operational excellence while developing talent, improving processes, and advancing digital media
• capabilities across the organization.

Responsibilities Include

Team Leadership & Management

• Lead, coach, and develop a team of Optimization Specialists responsible for digital

campaign execution and performance.

• Establish priorities, manage workloads, and ensure projects are completed accurately

and on schedule.

• Foster a culture of accountability, collaboration, continuous learning, and operational

excellence.

• Provide ongoing feedback, coaching, and professional development opportunities.
• Serve as the final quality control checkpoint for campaign setup, launches, and

optimization recommendations.

Campaign Activation & Execution

• Own the successful activation and delivery of digital media campaigns across paid search,

paid social, programmatic display/video, native, CTV, digital audio, and emerging digital

channels.

• Ensure accurate campaign setup, trafficking, QA, and launch using agency platforms and best

practices.

• Oversee ad trafficking and creative implementation through Campaign Manager 360 (CM360).
• Ensure accurate budget pacing, reconciliation, and financial stewardship across all digital

• campaigns.
• Ensure campaign naming conventions, documentation, and operational standards are
• consistently followed.

Optimization & Performance

• Guide ongoing optimization strategies to improve campaign performance while meeting client

KPIs.

• Review performance trends and recommend optimizations across audience targeting, bidding

strategies, creative rotation, budget allocation, and channel mix.

• Partner with Media Planning and Analytics teams to translate campaign insights into actionable

recommendations.

• Monitor campaign health and proactively identify issues before they impact performance.
• Lead optimization discussions with internal teams and clients when appropriate.

Measurement & Marketing Technology

• Oversee implementation and validation of conversion tracking across digital campaigns.
• Manage Google Tag Manager implementation and ensure accurate event tracking.
• Partner with Analytics to validate data quality across GA4, CM360, platform reporting, and

third-party measurement tools.

• Collaborate on attribution methodologies, dashboard requirements, and campaign measurement

frameworks.

• Recommend improvements to clients' marketing technology stack to improve campaign

measurement and performance.

Process Improvement & Innovation

• Continuously improve activation workflows, QA processes, documentation, and operational

efficiencies.

• Stay current on platform updates, beta opportunities, automation tools, and industry best

practices.

• Evaluate new technologies and execution methodologies that improve campaign performance or

operational efficiency.

• Evaluate automation tools, AI-enabled workflows, and emerging technologies that improve

campaign execution, reporting, and operational efficiency.

• Collaborate with other department leaders to streamline campaign handoffs between Planning,

Creative, Analytics, and Activation teams.

Cross-Functional Collaboration

• Partner with Media Planning Supervisors to ensure strategic recommendations are executed

accurately.

• Work closely with Account Services to communicate campaign status, issues, and opportunities.
• Collaborate with Creative teams to ensure asset specifications and delivery timelines support

campaign launches.

• Support business development efforts by providing activation expertise during new business

opportunities and client presentations.

Leadership

• Champion operational excellence and best practices across digital media activation.
• Build a culture of accountability, continuous learning, and innovation.
• Mentor team members while supporting career growth and succession planning.
• Represent the department through platform partnerships, agency initiatives, and industry

engagement.

• Anticipate business and operational challenges and develop scalable solutions.
• Maintain the highest standards of quality, professionalism, and client service.

Teamwork

• Foster strong partnerships across Planning, Analytics, Account Services, Creative, and Strategy.
• Encourage open communication and continuous improvement.
• Support agency initiatives that improve workflow and client outcomes.
• Contribute to department documentation, training materials, and process development.
• Help create a collaborative environment where team members can grow professionally.

Those who succeed in this role have the following qualifications:

Required Experience

• 7+ years of hands-on experience executing digital media campaigns within an agency

environment.

• 2+ years of people management or team leadership experience.
• Deep expertise across paid search, paid social, and programmatic advertising platforms.
• Strong understanding of campaign trafficking and ad serving using Campaign Manager 360

(CM360).

• Experience managing campaign budgets, pacing, and financial reconciliation.
• Demonstrated success leading campaign optimization strategies focused on measurable

business outcomes.

• Experience implementing and validating conversion tracking using Google Tag Manager.
• Strong understanding of GA4, attribution models, and digital measurement methodologies.
• Excellent organizational, project management, and communication skills.
• Experience leading digital QA processes and implementing operational best practices.
• Ability to manage multiple campaigns and competing priorities simultaneously.

Preferred Digital Advertising & Marketing Technology Experience

• Google Ads
• Microsoft Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• TikTok Ads Manager
• Campaign Manager 360

Google Tag Manager

• GA4
• Basis Technologies
• The Trade Desk

Preferred Qualifications

• Experience with first-party data activation and Customer Data Platforms (CDPs).
• Experience supporting Marketing Mix Modeling (MMM) or multi-touch attribution initiatives.
• Google Ads, Google Analytics, CM360, or other platform certifications are a plus.

Agency Values

The following characteristics are expected of each employee of the agency regardless of role or

responsibility:

• GRIT. Fall seven times, get up eight.
• CURIOUS. Follow that hunch with unbridled passion.
• PROVOCATIVE. When it comes to moving a piano, never grab the sheet music.
• CONFIDENCE. Fake it ‘til you make it. Then fake it some more. (Psst, no one knows. It’s ok.)
• UNCOMPROMISING. What you do when no one is watching is really who you are.
• UNFORGETTABLE. What about you, your character, your personality - sticks?
• UNWAVERING. Projects and initiatives are rarely sprints. Pace yourself. And encourage others

who need a pick-me-up along the way.

• MYTH-WORTHY. What stories about you will still loom large 20 years from now.

Schedule and Location

Monday - Friday 8:30am - 5:30pm. Remote work available Fridays.

This role will be based out of our Colorado Springs, CO office.

Compensation

• The salary range for this role is $95,000 - $105,000/yr.
• *New hires typically start between the minimum and midpoint of the salary range posted depending on
• qualifications.

Benefits

• 401k + employer match
• Medical, Dental, Vision
• Life and short-term disability (100% employer paid)
• Voluntary long-term disability

EAP

• 9 paid holidays
• PTO, Floating Holiday, Volunteering Day
• Education reimbursement
• Employee referral program
• Employee recognition program where points turn into money!

• Vladimir Jones is an Equal Opportunity Employer. All qualified applicants will receive consideration for
• employment without regard to race, color, religion, sex, pregnancy, national origin, age, protected veteran
• status, or disability status.
• Vladimir Jones participates in E-Verify, which is a federal program used to confirm the employment
• eligibility of all new hires.