Marketing Analyst (Print & CRM)

Who We Are: Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of millions of items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.

About the Role We’re looking for an Analyst to join Wayfair’s UK Marketing team, combining analytical thinking, creative curiosity and hands-on execution. Your primary focus will be growing Print Marketing, alongside supporting CRM initiatives to improve customer engagement and retention. You’ll identify how these programmes can address commercial priorities, turn customer insights into campaign ideas and evaluate their impact.

Working closely with CRM, Creative, Brand, Promotions, Merchandising, Data Science and MarTech colleagues across multiple geographies, you’ll help turn data into clear actions and measurable growth. What You’ll Do Own the day-to-day delivery and performance of Print Marketing campaigns, coordinating planning, execution and optimisation against agreed commercial goals. Coordinate campaign timelines, quality checks and approvals with Creative, print and data partners; manage day-to-day vendor relationships and support selection, commercial discussions and contract reviews with Procurement.

Identify how Print Marketing can support commercial priorities and translate opportunities into audience, offer and creative strategies with Creative, Brand and Merchandising teams. Support CRM initiatives with audience insights, segmentation, personalisation, campaign planning and customer-journey testing, working with CRM and MarTech teams to improve engagement and retention. Develop and prioritise campaign tests, agree success measures, evaluate results and recommend what to scale, improve or stop.

Collaborate with North American Print Marketing teams to share learnings and adapt successful approaches for the UK market. Build and maintain dashboards and reporting covering spend, reach, conversion, efficiency and commercial impact; explain key movements and recommended actions to stakeholders. Track budgets, maintain forecasts and investigate variances, recommending adjustments against agreed commercial goals and customer-value guardrails.

Partner with Data Science and Measurement teams to evaluate campaign impact and improve measurement approaches and tools. Help launch and scale new marketing initiatives, identify commercial opportunities, and improve workflows through automation and AI-enabled tools. What You Need Strong analytical skills and business acumen, with the ability to turn data and performance metrics into practical recommendations. A customer-focused, creative, test-and-learn mindset, with the judgment to assess whether audiences, offers and creative approaches fit customer needs and commercial goals.

Strong Excel or Google Sheets skills and confidence checking data accuracy. An ownership mindset: connect customer and campaign insights to opportunities across teams and channels, proactively involve the right partners and follow through to deliver commercial goals. Excellent attention to detail and a structured approach to campaign quality and delivery. Clear written and verbal English, strong collaboration skills and confidence communicating with cross-functional stakeholders.

Nice to Have Experience coordinating external partners, tracking campaign costs or maintaining marketing budgets and forecasts. Experience supporting or running campaigns in Print Marketing, CRM/lifecycle marketing, paid acquisition or ecommerce; direct-mail campaign experience is a plus. Experience building dashboards in Looker or Looker Studio, or using SQL/BigQuery to extract and analyse customer or campaign data. Exposure to A/B tests, holdout groups, incrementality measurement or customer-value analysis, with an understanding of how results inform decisions.

You do not need experience in every channel or tool listed. We value transferable skills, sound judgment and a willingness to learn. What Success Looks Like Campaigns launch accurately and on time, with clear ownership. Reporting and forecasts are reliable and inform commercial decisions. Prioritised experiments identify how Print Marketing and CRM can address commercial needs and deliver measurable improvements. Investment and delivery risks are identified early, with clear recommended actions.

Benefits & Perks: Full health benefits available (Medical, Dental, Vision) for eligible employees. Global Traveler Health Insurance through GeoBlue. 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching. Automatic enrollment into Life Insurance (at no cost to employee). Company matched Pension Plan. Tuition Reimbursement. Personalized financial planning through LearnLux.

Wayfair Employee Discount. Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits. Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services. Exclusive access to thousands of perks & discounts through BenefitHub. “Cycle to Work” Commuter Benefits. Gym/Fitness Discounts Assistance for Individuals with Disabilities Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities.

As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form . Need Technical Assistance?

For more information about applying for a career at wayfair, visit our FAQ page here . About Wayfair Inc. Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career.

If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking. No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all.

Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic. Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy).

If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [email protected].