As an Advanced Analytics Specialist / Expert, you are responsible for designing, executing and interpreting advanced statistical analysis and marketing science outputs that help clients make better business decisions. The pillar covers methods such as conjoint and choice modelling, MaxDiff, pricing analytics, clustering and segmentation, driver analysis, regression, predictive modelling and other advanced quantitative techniques.
You support project delivery by translating business questions into fit-for-purpose analytical approaches, preparing or specifying analysis plans, executing robust modelling, validating outputs, and turning statistical results into clear implications, scenarios and recommendations. A core part of the role is sense making: connecting advanced outputs to the wider research story so that findings are understandable, commercially relevant and usable by client teams.
The role is expected to be confident in core advanced analytics and marketing science tools, including Sawtooth, R, SPSS, Python, Excel and relevant Human8 tools, while acting as a technical sparring partner for Client Service Teams, Project Delivery Managers, Data Processing specialists and senior experts on analytical feasibility, methodological quality and interpretation of results.
Job description provided by Human8.
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