Eastern Europe Trade Marketing Manager End Consumer Channel

ABOUT THE ROLE

Trade Marketing End Consumer Channels Manager will join Eastern Europe Commercial Team to support the development of Professional and Retail Brands. This role will lead the design and implementation of Go-to-Market strategies, commercial programs and customer offers across End Consumer Channels: Premium Retail, Drugs and eCommerce while directly managing selected Premium Retail customers to accelerate growth and strengthen value proposition.

This is a highly developmental role, offering broad exposure to commercial strategy, channel development, key account management and cross-functional project leadership. Working closely with Sales, Marketing, Finance and local market teams, the role will support the base business and new product innovations, development of new business opportunities and strengthening Wella’s position with our partners. The role reports to End Consumer Channels Lead, Eastern Europe.

WHAT YOU WILL DO

Trade Marketing Professional and Retail Hair

Own the end-consumer channel strategy across Drugs, Premium Retail and eCom, driving market share growth and delivering annual Gross Sales, and Net Revenue targets via Joined Business Planning and value creation.

Lead the development and execution of Local Success Model, ensuring alignment on strategic priorities and measurable KPIs. Champion Wella’s 5P strategy (Product, Price, Place, Promotion, POSM) across all touchpoints, ensuring consistency and excellence in execution for End Consumer Channels.

Drive successful innovation launches, ensuring readiness across physical and digital channels.

Manage and optimize trade investment and customer activation budgets with a rigorous ROI mindset, reallocating funds dynamically based on performance and strategic growth opportunities.

Monitor market dynamics and competitor activity, providing actionable insights and recommendations to internal stakeholders and external partners. Leverage advanced analytics (sell-in/sell-out, eCommerce performance, market trends) to anticipate risks and identify white space opportunities.

Premium Retail Sales Professional Hair

Own Premium Retail customers relationship and Joined Business Plan. Lead Premium Retail local teams to successful negotiation and excellence in execution.

WHAT WE WANT YOU TO BRING ALONG

• Fluency in English is essential for daily collaboration in an international environment.
• Bachelor’s degree in Business, Marketing, Economics, or a related field; Master’s degree is a plus.
• 8–10 years of progressive commercial experience in FMCG, beauty, or personal care sectors, with proven success in multi-channel leadership with Premium Retail experience as a plus.
• Proven ability to design and execute Joint Business Plans incl. value, volume, and profitability KPIs.
• P&L management skills, incl. forecasting, pricing, and ROI-driven investment decisions.
• Excellent negotiation and relationship management skills with retailers, distributors & eCom platforms.
• Strategic mindset combined with hands-on execution, ensuring flawless in-store activation, visibility, and digital presence. Proficiency in data-driven decision-making.
• Excellent Excel and PowerPoint skills; familiarity with CRM and eCommerce analytics platforms.
• Strong analytical and problem-solving skills, able to translate insights into actionable strategies.
• Proficiency in an Eastern European language (ie. Polish, Romanian, Hungarian, Czech) is a plus.
• Entrepreneurial, agile, and resourceful mindset with high ownership and accountability.
• Adaptable to diverse markets, culturally aware, and resilient under pressure.

WHAT WE OFFER

• At the heart of our company is a commitment to nurturing growth, health, and happiness. That’s why we offer:
• A flexible hybrid work model with the bonus of shorter Fridays all year long.
• A birthday gift of a day off—spend it with those who matter most!
• The freedom to work remotely from EU for up to 30 days annually.
• A day off for every full year with us (up to five extra days) to celebrate your dedication.
• Quarterly and annual recognition program that comes with financial rewards.
• Comprehensive Luxmed medical coverage.
• Life insurance to keep you and your loved ones protected.
• A lunch card to fuel your productivity.
• A Multisport card to keep you active and healthy.
• Support for your commute (public transport).
• Exciting product gifts four times a year and opportunities to sample new products.
• Funding for team bonding and integration activities.
• Bonuses for life’s special moments (like marriage or the birth of a child) and for long-term service.

WHO WE ARE

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company, please visit www.wellacompany.com and https://www.wellacompany.com/about-us.

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo