Asst. Manager, Marketing

SUMMARY

• The Assistant Marketing Manager is a key member of the brand marketing team, responsible for supporting and orchestrating integrated marketing plans and promotional programs for Citizen Watch America brands.
• ESSENTIAL DUTIES AND RESPONSIBILITIESinclude the following. Other duties may be assigned.
• Support brand marketing operations from asset management and event activation to invoicing as needed by the brand marketing team including:

Content Management

• Manage content and user access on digital asset management site
• Update metadata for all assets
• Communicate on asset availability
• Assist Senior Marketing Manager with overall structure of assets and user permissions.

Caravelle Brand

• Lead Caravelle campaign execution - work with team to plan, implement, and track metrics across digital and social channels
• Prepare creative briefs for internal and external teams to set expectations and ensure smooth production process
• Manage Caravelle’s social media presence by creating, scheduling, and monitoring content across Meta, TikTok, and other platforms as recommended
• Use internal Power BI dashboards to understand customer insights, sales trends, and brand performance

Learning Management System

• Manage and maintain internal online learning platform
• Coordinate with creative services agency on site updates (including photography, video, copy, language updates)
• Work with Sales and International teams on team structure and setup on the platform.
• Provide onboarding training as needed

General Administration

• Sample management (logging of samples into database and coordinating samples for photo shoots and media requests)
• Create style # for POS materials and place requisition for print materials
• General administrative duties including registering guests for the department, ordering supplies, managing shipments and invoicing.
• Work alongside various Marketing teams in communication, coordination, monitoring and reporting on advertising campaigns
• Manage GWP needs by season
• Manage watch photography and product descriptions for seasonal inventory
• Potential to own and manage marketing for a key collection/sub-brand over time
• Experience managing marketing programs within brand guidelines.
• Proven track record of working effectively under tight deadlines.
• Ability to handle multiple projects and maintain vendor relationships.
• Proficient in Microsoft Office applications; Adobe CS, a plus.
• Highly organized, detail-oriented with exceptional follow-up skills.
• Strong oral and written communication skills
• Ability to work efficiently with external partners as well as internal teams.
• Ability to identify, prioritize and accommodate multiple needs.
• Self-starter with a “can-do” attitude

EDUCATION and/or EXPERIENCE

Bachelor's degree with a focus on Marketing or Communications; or 3+ years’ related experience and/or training; or equivalent combination of education and experience.

EEOE

Salary range: $80,000.00 - $85,000.00