General Manager - LATAM

Hygiena provides rapid microbiology diagnostic tests and solutions for mission-critical, time-sensitive processes around the world. Hygiena’s proprietary diagnostic technologies enable customers to prevent illness and save lives, comply with regulations, protect products and brands, run businesses more effectively. Solutions are sold in a wide range of industries globally, but the core focus is food safety. Headquartered in Camarillo, California and with offices around the world, we are actively looking for talented individuals to help grow the business!

At Hygiena we believe

• In providing the highest quality products & service
• Being a leader in innovation
• Having a compelling desire to improve and win in the marketplace
• In contributing positively not only in the workplace, but in our community and environment!
• With rapid growth comes opportunity. We are looking for a General Manager - LATAM to join our team in São Paulo, Brazil! This is a full-time, onsite position.

Responsibilities

• Excellence in Execution
• Develop and execute the country's strategic plan in alignment with the company's global objectives with at least a 3-year vision.
• Identify and exploit new business opportunities to drive growth and market share.
• Monitor market trends and competitor activities to inform strategic decisions.

Revenue Accountability

Growth initiatives

Drive the revenue to reach the quarterly and annual objectives of the country.

Lead the sales organization, working to maximize productivity and efficiencies in the sales organization.

Build and consolidate the sales disciplines to drive excellence in the execution.

Develop an annual sales coverage model that includes direct sales team, key accounts as well as distribution partners.

Develop and growth key accounts and/or corporate accounts in the country.

Be our Hygiena ambassador in the market, participating in councils, tradeshows, conferences and increase Hygiena brand awareness and brand protection in the country. Actively supports and participates in the safety program, both for self-protection and other employees' protection, by reading and abiding all requirements in the Safety Manual and Injury Illness Prevention Program (IIPP).

Execute the annual accelerated growth plan that includes new product launches, pricing management, distribution management, etc.

Align indirect channel and e-commerce models based on the corporate guidelines.

Organization design

The GM is accountable to define, design, communicate, and implement the most efficient organization structure to drive the objectives. Any structural decision must be validated with the direct managers. This includes promotions and/or changes in the structure.

Optimize the sales resources to most effectively accelerate profitable sales to meet monthly, quarterly, and annual goals while managing a regional operating budget.

Accountable for coaching the organization, supporting them, mentoring and creating the

needed back up models for being sustainable in the short/long term.

Marketing activities

Industry Awareness: monitor appropriate segments and competitive offerings and adjust coverage model and go to market strategy accordingly

Execute marketing strategies and plans in alignment with the Regional Marketing team, product

managers, regulatory and affairs, and innovation of business plans.

Manage Technology, Government Regulatory and Academic needs; design validation studies based on regional market needs to ensure competitive advantage, build strong sustainable relationships with key government decision makers and academia to influence decision making and ensure priority of our products.

Secure brand protection and brand guidelines execution as well as any web social media guidelines.

Budget preparation

Accountable for driving the entire profit and losses of budget preparation based on the lines defined by finance. This includes payroll forecasting, revenue, profit, and any cost related to the structure.

Participate in the development and administration of compensation programs and incentive planning.

Legal accountabilities

Authorized by Hygiena to sign legal documents following the rules and guidelines provided by the corporation. This includes non-disclosure agreements, memorandum of understanding, vendors, and customer contracts. This activity must be aligned with the Finance team.

Compliance and Risk Management, ensure compliance with local laws and regulations, Develop and implement risk management strategies to safeguard the company's interests., address and mitigate any operational risks.

Human Resources

Recruit, hire and retain strong sales leaders and ensure that the team is properly trained to succeed in their roles. This includes working with and training the sales team with a focus on end user account development.

Policies and procedures

Ensures compliance with and/or follows all organizational systems, programs, training, policies, and procedures as required and complies with relevant legal mandates. Seeking guidance as necessary. This applies to any member of the entire country's organization.

Handles various other duties as delegated by the VP of Sales America's

Accountable for driving the right communication and execute escalation when needed.

Finance management

Develop and manage the country's budget, ensuring financial targets are met.

Monitor financial performance, including revenue, expenses, and profitability.

Implement cost control measures and drive financial efficiencies.

Excellence execution of the reports, dashboards and KPls defined by the corporate and/or organization of playbooks.

Qualifications

• Bachelor's degree in business administration, Management, or a related field. MBA or other advanced degree preferred. Preferred: BS/MS/PhD in Biology, Biotech, Pharma Sciences, or related; certifications in Lean/Six Sigma preferred
• Experience (minimum 10 years) developing strategic regional or country business plans. Preference:
• 15+ years in biotech/pharma, with 5+ years in leadership (e.g., site head, P&L ownership); sterile manufacturing or commercialization a plus
• Minimum of 8 years of experience in B2B sales and/or marketing required that includes the following:
• P&L management in a large geographic region
• Experience in sales and/or marketing in the food & beverage market, or
• Experience in sales and/or marketing in health care market
• 3+ year of international sales and/or marketing experience
• Minimum of five (5) years of supervisory experience managing direct reports required
• Intermediate knowledge of Microsoft Office (Outlook, Word, Excel, Visio, PowerPoint) and Adobe Acrobat required.
• Travel up to 30% of the time working with sales team, visiting distributors and end user customers
• Will occasionally work evenings and/or weekends.
• Must be fluent in English, Spanish, and Portuguese.

Supervisory Responsibilities

In accordance with applicable policies/procedures and Federal/State laws, may perform the following supervisory responsibilities: Interviewing, hiring orienting and training employees; planning, assigning, and directing work; coaching and appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems; enforcing all safety rules and ensuring safe work procedures

Skills/Abilities

• Strong leadership and managerial skills.
• Strategic planning, cross-functional collaboration, problem-solving, regulatory knowledge, financial acumen, and agile project management
• Excellent strategic thinking and problem-solving abilities.
• Proficient in financial management and budgetary planning.
• Exceptional communication and interpersonal skills.
• Ability to navigate complex regulatory environments.
• Strong business acumen and market knowledge.
• Must be proficient in contract negotiation skills
• Must be able to use discretion and independent judgement.
• Must be able to work in a team environment.
• You must be able to pay close attention to details.
• Must be able to adapt and flex to a changing environment.
• Must be able to lift/carry 20 pounds.

Competences

• Strategic Vision: Ability to develop and implement long-term strategic plans.
• Results-Driven: Strong focus on achieving business goals and driving performance.
• Leadership: Capable of inspiring and leading a diverse team.
• Adaptability: Flexibility to adapt to changing market conditions and company needs.
• Integrity: High ethical standards and commitment to compliance.

Performance Metrics

• Achievement of financial targets (revenue, profitability, etc.)
• Market share growth and business development success.
• Operational efficiency and quality standards.
• Employee satisfaction and retention rates.
• Compliance with local regulations and risk management effectiveness.

Why you’ll want to join our team

🤝 Teamwork as a core value.

At Hygiena, our emphasis on teamwork and cross-functional communication enables us to build stronger bonds within our business.

🌍 Be a part of something big.

Hygiena plays a critical role in helping to prevent global health crisis such as foodborne illness, healthcare-associated infections, and other outbreaks — today, that means protecting people in more than 100 countries.

🚀 Growing fast, together.

With rapid growth comes real opportunity — new challenges, more ownership, and room to build a career as we expand our science and our reach around the world.

💚 Giving back to our communities.

Hygiena believes in giving back by supporting local organizations committed to improving the lives of children and youth in our communities.

Sound like you? We’d love to hear from you — apply today and help us build the future of diagnostics.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.