Associate Media Director

Job Summary

The Associate Media Director is responsible for the planning of all media for a group of markets. This includes media research, development, and presentation of media plans. This person also supervises a Media Planner with market assignments in their region.

Responsibilities

• Lead Media contact with account service teams
• Lead Media contact with Regional Marketing team
• Attend regional client meetings
• Develop media strategies and tactical recommendations for a set of regional markets
• Review planning cost tools and media calendars for accuracy
• Approve annual broadcast CPPs
• Approve monthly billing & budget reconciliation
• Quarterly market reviews of calendars & budgets
• Review PBA/SQAD reports quarterly
• Approve Fringe media plans

Review Supplemental Plans

Sponsorship Approval

• Shared responsibility with Director
• Approval of team media presentations
• Develop training tools for planning team
• Create POV’s on new media vehicles
• Client responsibilities
• Direct media planning responsibilities for a list of client markets
• Attend client meetings (in person and conference calls)
• Review monthly media budgets with account service
• Build and present media recommendations
• Develop broadcast CPPs
• Develop/maintain planning cost tool and media calendars

Negotiate/place OOH/Print

Sponsorship evaluations

Develop Fringe and/or Supplemental plans as needed

Create market snapshots

Secure media approval form from Account Service that authorizes media purchases

Review TV/Cable/Radio authorizations for accuracy

Review Digital authorizations for accuracy

Review Fringe/Supplemental authorizations for accuracy

General duties

Keep Directors informed of workflow and market challenges

Train and mentor Media Planner and Jr. Media Planner

Oversee Branded Accounts management assigned to team

Foster a positive attitude among fellow agency associates

Attend weekly staff meeting, contribute to the communication and sharing with Media Team

Manages all projects on time and on budget

Completes expense reports no longer than 30 days after expense incurred

Adheres to all company policies

Assists with other agency projects, as requested

Bachelor’s degree or equivalent

Must have experience working in a B2B (business-to-business) environment.

10+ years’ related experience and/or training

Advertising agency experience preferred

Have excellent presentation skills

Special Position Requirements: 10% Travel

This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch Partners is an Equal Opportunity Employer.