Manager - Communications

JOB SUMMARY

As the Communications Manager at Orbis Bangladesh, you will lead strategic communication efforts, overseeing brand identity, public relations, advocacy, and digital channels. Your role involves generating public awareness, collaborating with PR agencies, and ensuring the creation of accurate and compelling content. Internally, you will foster collaboration with Program Managers and the Senior Management team, providing creative, editorial, and operational support. Additionally, you will contribute to global meetings, represent Orbis at national and international forums, and play a key role in strengthening stakeholder engagement through impactful communication strategies.

ESSENTIAL JOB FUNCTIONS / KEY AREAS OF RESPONSIBILITY

• Develop and implement a comprehensive communications strategy for Orbis Bangladesh, encompassing public relations, advocacy, offline, and online channels.
• Oversee the execution of the communications strategy in collaboration with Program Managers, ensuring a consistent and positive brand profile.
• Create and manage a monthly content calendar for social media platforms, including developing engaging content, visuals, creatives, films, and videos.
• Strengthen brand awareness and recognition through effective management of Orbis Bangladesh’s visual identity and adherence to brand guidelines.
• Manage and update the organization’s website, ensuring relevant and impactful content.
• Analyze social media insights to enhance Orbis Bangladesh’s digital presence and engagement.
• Plan and produce promotional materials, including publicity campaigns, publications, and donor recognition materials.
• Generate public awareness and advocacy for Orbis programs, initiatives, events, and donor contributions through strategic campaigns and messaging.
• Collaborate with PR agencies or consultants to secure and expand media coverage.
• Support the program team with program communication needs, including proofreading, editing reports, developing content for project proposals, fact sheets, and case studies.
• Plan, develop, and oversee the Bangladesh annual report, coordinating with Program Managers and Senior Management Team members for content and distribution.
• Create compelling editorials and articles to effectively communicate program initiatives.
• Develop and implement evidence-based communication campaigns, ensuring alignment with organizational objectives.
• Support the production of case stories, audio/visual materials, and training resources, ensuring high-quality outputs.
• Provide capacity-building support to partners and Program Managers to enhance their communication skills and impact.
• Liaise with international colleagues to coordinate scoping visits, events, and other activities within the Bangladesh program portfolio.
• Maintain an organized library of communication assets, including case stories, images, press cuttings, and other materials, ensuring proper consent as per Orbis policy and donor guidelines.
• Produce a quarterly internal newsletter for the Orbis Bangladesh team, highlighting key achievements and updates.
• Develop quarterly reports to track media and online activity, sharing insights with Orbis International HQ.
• Contribute to the planning and execution of Orbis Bangladesh events and participate in global meetings.
• Represent Orbis at national and international forums, conferences, and meetings to advocate eye health and showcase organizational initiatives.
• Support the development of advocacy strategies, focusing on policies and programs that advance Orbis’s mission.
• Contribute to team learning by sharing knowledge, tools, and expertise within the organization.
• Develop guidelines, manuals, and publications to support program communications and knowledge sharing.
• Ensure high-quality and timely completion of deliverables, adhering to deadlines and organizational standards.
• Identify and coordinate with vendors/consultants as needed, ensuring efficient delivery of communication solutions.

REPORTING & WORKING RELATIONSHIPS

Communications Manager reports to Country Director and collaborate internally for seamless partner communication, program support, and efficient reporting. Engage with finance for vendor coordination and budget analysis. Operate at the nexus of operations and communication, contributing to logistical support. Internationally, actively participate in global communication activities with the global communications team. Externally, liaise with communication agencies for projects, and foster partnerships with vendors and donors for brand recognition and relationship-building. Manage relationships with external vendors for various assignments.

QUALIFICATIONS & EXPERIENCE

• Bachelor's or Post-graduate degree in Communications, Marketing, or related field.
• 8+ years of experience in strategic communications, with a focus on brand management and digital communications. With at least 4 years of experience in a nonprofit sector.
• Proven track record of successfully developing and implementing comprehensive communication strategies.

OTHER SKILLS & ABILITIES

• Proficient in strategic planning and execution of PR, Offline, and Online communication channels.
• Strong experience in website management, content ideation, and development.
• In-depth knowledge of social media analytics to enhance digital presence.
• Exceptional writing and editorial skills for creating impactful content.
• Demonstrated ability to oversee production of various communication materials.
• Experience in collaborating with PR agencies to secure media coverage.
• Capacity to develop and execute evidence-based communication programs and campaigns.
• Strong project management skills, ensuring timely completion of high-quality outputs.
• Excellent interpersonal and collaboration skills, with the ability to liaise with international colleagues and external partners.
• Proven ability to contribute to team learning, providing opportunities for professional development.
• Effective representation skills at national and international forums, conferences, and meetings.
• Graphic design proficiency.
• Knowledge of audio/visual production.
• Capacity-building experience in effective communication.
• Event planning and execution skills.