Social & Community Manager

• Department: Marketing
• Reports To: Head of Content & Storytelling
• Location: Austin, TX

About the Role

The Social & Community Manager runs WIN’s organic social, our micro-influencer program, and the reviews and forums parents check before they buy. Players spark the purchase, and parents only pay after checking reviews, forums, their coach, and other parents. This role works on both sides of that decision.

You’ll amplify athlete and proof-story content on our channels, recruit and manage more than 100 micro-influencers in youth baseball and softball, and make sure WIN shows up well wherever parents do their research. Success is measured by an engaged community, a creator program running at full volume, and strong review health.

Key Responsibilities

Organic Social

• Run WIN’s organic social channels and publishing calendar.
• Amplify athlete content, pro ambassador posts, and proof stories.
• Engage with players, parents, and coaches in comments and DMs every day.

Micro-Influencer Program

• Recruit, brief, and track 100+ micro-influencers across youth baseball and softball.
• Scale the program to full volume during summer travel and showcase season.
• Track performance and manage creator fees within budget.

Reviews & Community

• Monitor and grow WIN’s reviews across the places parents check before buying.
• Show up in forums and communities where parents and coaches talk about training.
• Flag product feedback and customer issues to the right teams.

Team & Structure

Reports to the Head of Content & Storytelling.

Close partners: Brand Marketing Manager, VP of Marketing, customer support, and the content production partner.

Who You Are

• You know youth baseball and softball firsthand. You know the players, the parents, the travel circuit, and the creators they follow.
• You run creators at volume. You’ve managed dozens of creators at once, and you have the systems to prove it.
• You’re part of the community. You talk like the people you’re talking to, and they trust you.
• You’re organized. Briefs, tracking, payments, and posting calendars run on time.
• You care about reputation. You treat every review and forum thread as a chance to earn a parent’s trust.

How Success Is Measured

• Primary KPI: Micro-influencer program running at 100+ creators, with tracked results.
• Social: Engagement and qualified reach across organic channels.
• Reviews: Review volume, rating, and response time.
• Community: Share of positive mentions in forums and communities.

Required

• 2–4 years running social or creator programs.
• Has managed creators at volume on a platform.
• Knows youth baseball and softball firsthand.
• Strong writer with a feel for each platform.

Preferred

• Played baseball or softball, or has coached or worked in youth sports.
• Experience with creator management and social listening tools.
• Experience managing reviews and online communities.