Ecommerce Specialist

Position Summary

The eCommerce Specialist is responsible for the day-to-day performance and continuous improvement of WPSG’s eCommerce channels, including company websites and assigned third-party marketplaces.

This position combines hands-on eCommerce execution with business analysis. The eCommerce Specialist maintains accurate and effective online product presentations, works woth IT to identify and resolve marketplace and website issues, monitors key performance indicators, identifies significant changes in performance, investigates root causes, and recommends or implements actions designed to grow profitable online sales.

Working closely with Marketing, Merchandising, Sales, IT, and other internal and external partners, the eCommerce Specialist improves how customers find, evaluate, and purchase products online. The position is expected to take ownership of assigned responsibilities, proactively identify opportunities and problems, communicate material issues promptly, and follow through until issues are resolved.

Essential Duties and Responsibilities

eCommerce Performance Management and Analysis

-Monitor daily, weekly, and monthly eCommerce performance, including sales, traffic, conversion rate, average order value, margin, product mix, channel performance, and other established key performance indicators.

-Maintain assigned eCommerce dashboards, scorecards, spreadsheets, and recurring reports accurately, completely, and according to established deadlines.

-Identify significant variances from budget, prior year, recent trends, or expected performance and proactively investigate their causes.

-Analyze performance using available business and digital analytics data to determine the underlying drivers of material changes in sales and profitability.

-Evaluate factors including traffic, conversion, merchandising, promotions, pricing, inventory availability, product mix, customer behavior, and marketing-channel performance.

-Provide management with timely and concise explanations of significant performance changes, including conclusions, supporting data, and recommended actions.

-Recommend and implement approved corrective actions or growth initiatives and evaluate whether those actions produce the expected results.

-Partner with Marketing Associates and other team members in preparing reporting while maintaining responsibility for the interpretation of results, identification of key findings, and recommended actions.

-Present performance trends, opportunities, issues, actions, and results during regular eCommerce and management reviews.

Marketplace Management and Optimization

-Own the day-to-day management of assigned third-party marketplaces, including product setup, listing maintenance, promotions, account health, and issue resolution.

-Create and improve product titles, descriptions, attributes, imagery, categorization, and other content to improve marketplace visibility, customer understanding, and conversion.

-Proactively monitor account health, listing suppressions, catalog errors, compliance issues, and customer-experience concerns and resolve issues or coordinate appropriate escalation.

-Monitor marketplace pricing and product availability, identify discrepancies, and coordinate approved updates with Merchandising, Operations, and other appropriate teams.

-Evaluate marketplace sales opportunities based on product demand, competitive positioning, marketplace fees, fulfillment costs, vendor requirements, margin, and overall profitability.

-Confirm product eligibility, marketplace restrictions, and vendor authorization before publishing listings.

-Identify and recommend marketplace expansion opportunities, new product opportunities, and operational improvements for management consideration.

-Monitor marketplace performance using channel-specific reporting and recommend actions to improve sales, profitability, and account health.

Website Optimization

• -Continuously evaluate and improve WPSG’s eCommerce websites to make it easier for customers to find, evaluate, and purchase the right products.
• -Improve product pages, category pages, navigation, filtering, internal search, product information, and merchandising presentation.
• -Identify friction points within the mobile and desktop shopping experience, including product discovery, cart, and checkout.
• -Maintain a prioritized list of website improvements based on customer impact, business value, expected financial benefit, and implementation effort.
• -Implement approved merchandising, content, and promotional updates within the website platform.
• -Coordinate design and technical changes with internal or external development resources.
• -Clearly document business requirements, desired outcomes, and acceptance criteria for website improvements.
• -Test functionality before and after deployment to confirm that changes perform as intended.
• -Measure the results of website improvements through appropriate testing, analytics, and performance comparisons.
• -Work with Customer Service and other customer-facing teams to identify recurring customer concerns and correct underlying website or product-information issues.
• Communication, Prioritization, and Issue Escalation
• -Proactively communicate material performance issues, operational roadblocks, system problems, missed deadlines, or other circumstances that may prevent required work from being completed.
• -Promptly escalate technical or operational issues to the appropriate internal resource rather than allowing required work to remain incomplete or unresolved.
• -Notify the appropriate manager when an issue materially affects sales performance, customer experience, reporting accuracy, or the ability to complete an assigned responsibility.
• -Respond promptly to management requests for information, analysis, or corrective action, recognizing that business-critical issues may require reprioritization of routine work.
• -Manage multiple recurring and project-based responsibilities while meeting established deadlines and communicating when priorities conflict.
• -Maintain clear documentation of significant issues, actions taken, outstanding items, and results when appropriate.
• -Demonstrate ownership of assigned responsibilities by following issues and initiatives through to completion.

Requirements

Required Qualifications

-At least three years of relevant eCommerce experience, including hands-on management of a major online marketplace account.

-Demonstrated experience maintaining, merchandising, and optimizing an eCommerce website.

-Demonstrated experience improving product listings and resolving marketplace catalog, account-health, or compliance issues.

-Strong Excel or Google Sheets skills, including bulk data updates, lookups, pivot tables, data validation, and analysis of large datasets.

-Working knowledge of GA4 and the ability to interpret website traffic, customer behavior, conversion, and channel-performance data.

-Ability to interpret sales, conversion, margin, product, and customer-experience metrics and translate findings into practical business actions.

-Demonstrated ability to investigate changes in business performance, synthesize information from multiple sources, identify likely root causes, and communicate conclusions clearly.

-Working knowledge of product-page SEO, online merchandising, digital customer experience, and eCommerce best practices.

-Strong attention to detail and demonstrated ability to maintain accurate recurring reports and complete time-sensitive responsibilities.

-Strong organizational and prioritization skills, with the ability to work independently and recognize when an issue requires immediate escalation.

-Strong written and verbal communication skills and the ability to work effectively across Marketing, Merchandising, Operations, Customer Service, IT, and other departments.

-Relevant education or an equivalent combination of education and practical experience.

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 45 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.

Summary

Join Us and Make a Difference

Witmer Public Safety Group is a 30-year-old, privately-owned company based in Coatesville, PA, dedicated to equipping protectors with passion. If you’re looking for a role that is both financially and emotionally rewarding and want to be part of something bigger, we want to hear from you!

Ready to be a Hero? Apply today and start your journey with us!