Location: Rockford, MI
The Director of Market Intelligence leads and advances the organization’s market intelligence capability, transforming complex market, consumer, competitive, retailer, and business data into actionable insights that inform strategic decision-making.
Serving as a strategic thought partner to senior leadership and cross-functional teams, this role provides an objective view of the external marketplace, helping the organization understand where our brands are winning or losing, what is changing and why, and where future growth opportunities exist.
The Director synthesizes syndicated market data, consumer research, competitive intelligence, retailer performance, and industry trends to identify business implications and shape brand, commercial, and enterprise strategy.
Job description provided by Wolverine World Wide.
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