Location: London
We burst onto the scene as the OGs of female-first activewear back in 1998. And since then, we’ve been on a global mission to empower women through fitness and beyond. By uniting a global community of women – our sisterhood – together we encourage one another to embrace our bodies and everything we can do with them.
Our sisterhood treats every day like it’s made for moving, and we’re always pushing to do better too. Like using responsibly sourced materials, launching our first-ever FemTech collection – designed to keep you moving through menstruation, maternity and menopause – and supporting girls from all backgrounds to get into sport through our Sweaty Betty Foundation.
This is an exciting opportunity to join us as a Brand Manager as we continue our mission to empower women through fitness and beyond. You in?
Our Values
WE REALLY CARE ∙ FIRST, BEST, BRAVEST ∙ OUR STRENGTH IS IN EACH OTHER ∙ STAND UP, SPEAK UP, SHOUT OUT.
As Brand Marketing Manager, you will help deliver Sweaty Betty’s global brand strategy across core markets. You will develop and execute integrated campaigns and brand initiatives that build cultural relevance, brand consideration and business growth. The role requires a strong understanding of our consumer, social media, the cultural landscape and our commercial priorities, translating these into distinctive ideas and consistent execution across every customer touchpoint.
You will manage campaigns from strategy and briefing through to activation and measurement, working closely with Creative, Product, Growth, eCommerce, Social, PR, CRM, Retail, Wholesale and global market teams. You will ensure the work is insight-led, unmistakably Sweaty Betty and aligned to our female-first, rebellious and fearlessly stylish brand positioning.
About the role:
Job description provided by Wolverine World Wide.
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