Brand Marketing Manager

Construction brands have long looked the same. Grey brochures, stock photos of hard hats and generic taglines. We're building a brand (in-house) that people in this industry want to spend time with and will remember for a generation, and you can be a part of shaping how we get there.

Marketing at Brickanta is three people: our Founding Head of Marketing, GTM engineering, and you. It’s a team designed to punch above its weight and you'll work side by side with our Founding Head of Marketing on everything the brand touches: content, social, website, film, events, and much more. You’ll create a lot yourself, so you like the idea of taking ideas from start to finish.

Some weeks you're a web designer, some weeks a copywriter and sometimes a PR wizard.

You'll get a lot of responsibility from day one and are expected to own tasks end to end.

Examples of what you'll do

Produce our video work, such as; customer stories, product films, and new ideas

Write blog posts, social media posts and articles on AI in construction

Run our social channels (incl. comms planning, copywriting, asset creation and analysis)

Website building, the site is our most-read asset and it always has to be up to date

Plan and run the events we show up at and the ones we host: roadshows, breakfast seminars, industry fairs

Anything you come up with that moves the brand forward. Your best work here won't be on this list

You might be a fit if

You have one to three years in marketing, agency or in-house

You make things yourself. Figma or Adobe are daily tools, not something you brief an agency for. Bonus if you can also handle a camera or a CMS

You have ideas and the instinct to act on them. You notice the problem, propose the solution, and make it without waiting to be asked

You write well in Swedish and English, and you can tell the difference between AI-slop and real copywriting

You move fast with an eye for detail

You find the built environment genuinely interesting. No construction background needed, but you'll be writing about this industry every week

The practical details

Full-time, broad and hands-on: you will touch every channel we have. A three-person marketing team working daily with sales, product and the founders. Competitive salary and equity - you're early enough for it to matter. Start as soon as you can.

Are you keen on doing your life's work - bringing one of the world's largest and most impactful industries, the $15 trillion construction industry, into the AI era? Apply directly at https://www.ycombinator.com/companies/brickanta/jobs/8raDa8o-brand-marketing-manager.

About Brickanta

Brickanta (Brickanta.com) is the AI-native agentic platform for construction bid analysis, cost estimation and procurement. Brickanta's industry know-how AI raises margins and saves time by leveraging historical estimates, tender documents, and project data - so builders can focus on building. The founding team has been building with AI since 2018 and brings deep experience applying AI in construction and industrial sectors. Brickanta has raised over $8M in external funding from leading investors, including Northzone, Anton Osika and Mario Götze.