GTM

The Role

• We’re hiring a GTM Lead to own growth. This is a high-impact, builder role working directly with the founders to scale user acquisition, partnerships, and revenue.
• You’ll operate across paid ads, outbound strategy, and strategic partnerships—with the autonomy to test, ship, and double down on what works.
• If you like moving fast, running experiments, and seeing immediate impact, this is for you.
• Compensation: $100K–$135K salary + 0.5% equity + benefits
• Location: SF, Hybrid

What You’ll Do

• Own paid acquisition
• Launch and optimize campaigns across TikTok, Meta, and other channels
• Build creative pipelines and iterate quickly on performance
• Drive outbound growth
• Identify and execute outbound strategies (shops, collectors, communities)
• Build scrappy systems for outreach, tracking, and conversion
• Develop strategic partnerships
• Work with card shops, marketplaces, and ecosystem players
• Structure and close partnerships that drive distribution
• Be in the field
• Travel on weekends to card shows and events
• Talk to users, test messaging, and close deals in person
• Build systems, not just campaigns
• Set up analytics, attribution, and feedback loops
• Work closely with engineering to improve growth infrastructure

Who You Are

• 1–4 years experience in growth, GTM, or early-stage startups
• Comfortable running experiments across ads, outbound, and partnerships
• Highly scrappy—you figure things out without waiting for instruction
• Strong communicator (especially for partnerships and outbound)
• Bonus: Familiar with trading cards, collectibles, or marketplaces