Associate Director of Content and Social Media

CareersbyEmpoweringFutures,BuildingCommunities

Imaginegoingtoworkeachdayknowingthatyoureffortspositivelyimpactindividualsand communities. As a global movement and the nation's leading nonprofit organization

dedicatedtostrengtheningcommunitiesthroughyouthdevelopment,healthyliving,and social responsibility, the YMCAof Greater SanFranciscooffers more thanjust a job—we offer a career with a future and the opportunity to make a lasting difference in your

community.AttheY,youcanuncoveryourpassionandbuildalifelongcareeraddressing some of the nation's most pressing social issues.

OurOrganizational Culture

• AttheYMCAofGreaterSanFrancisco,wearecommittedtodemonstratingvaluesthataim to building strong communities where you can Be, Belong and Become. With Truth &
• Courage, westrivetounderstandandact onindividualandsocietaltruths. Weensurea safeandinclusiveenvironmentwithAuthenticity&Accessibility,allowingeveryoneto participate according to their needs. Our approach is Dependable & Creative, as we
• respondtocommunityneedsthroughstrongpartnerships.Aboveall,weembody Dignity& Empathy, treating everyone with respect and compassion, and recognizing the inherent
• dignityinallindividuals.

Requirements

MinimumQualifications

• 3-5yearsexperienceincontentproduction,digitalcommunications,orsocialmedia management.
• Strongunderstandingofsocialmediaplatforms, trends,and bestpractices.
• Experiencemanagingeditorialcalendarsandcross-channelcontent.
• Knowledge of accessibility standards (WCAG) and commitment to inclusive communication.
• ExperiencewithCMS workflows(WordPresspreferred) and socialmediaplatforms(e.g.Hootsuite).
• Ability toanalyze data(Google Analytics, socialinsights) and apply insightstoimprove engagement.
• Experiencemanagingtranslationworkflows,includingvendorcoordinationandreview processes.

DesiredQualifications(Optional)

• Backgroundinnonprofit,membership,orcommunity-focused organizations
• Experiencedevelopinggovernanceframeworksandeditorialstandards.
• Familiaritywithdesignorcontenttools(Canva,Figma,AdobeCreativeCloud).
• Multilingualcontentstrategyortranslationworkflowexperience.

Summary

PositionSummary

TheAssociateDirectorofContent&SocialMediaisresponsiblefordrivingtheYMCAofGreater San Francisco’s digital storytelling and social media presence. Reporting to the Sr. Executive Director of Marketing & Engagement, this role ensures that content across our web and social channels reflects who we are: welcoming, inclusive, and always evolving.

As both a creative thinker and a hands-on contributor as an individual contributor (IC), this role manages content strategies and social media campaigns that engage audiences, strengthen our brand, and advance organizational goals. The role also ensures digital content is accessible, inclusive,andalignedwithourbrandvoice.WorkingcloselywiththeGrowthMarketingManager, Digital Marketing Coordinator (Web & Email), and internal teams, this role elevates our digital presence through compelling storytelling, consistent standards, and data-informed decision-making

JobResponsibilities

ContentStrategy

• Build andmaintainacontent editorialcalendar aligned with the Y’s strategic pillars, campaigns, and community well-being goals.
• Lead editorial planning and content calendars across departments to ensure timely, coordinatedstorytelling.
• Developandmanagewebandblog contentthathighlightsprograms,impactstories,and campaigns.
• EnsureallcontentreflectsY’sbrandvoice,iswelcomingandinclusive,andmeets accessibility and readability standards.
• PartnerwiththeDigitalProductionCoordinatoronSEOstructure,contentlayout,anduse of visual assets.
• Monitoranalyticsanduserfeedbacktorefinecontentplanningandperformance.

SocialMedia

• Implementsocialmediastrategiesthatgrowreach,engagement,andbrandawareness.
• Create,curate,andpublishcontentacrosstheY’sconsumer-facingsocialmedia platforms.
• Tracktrends,monitoranalytics,andadjustsocialstrategiestooptimizeperformance.
• Collaborate with Growth Marketing Manageron integrateddigital campaigns,ensuring consistency across web and social channels.
• Provideguidanceand trainingfor staffmanagingbranch-level or program-specific accounts.

WorkEnvironment&Physical Demands

This position requires regular in-office work (4 days/week) and the ability to work at a computerforextended periods. May occasionally require lifting materials up to25lbs for eventsorcampaignsupport.Someeveningorweekendworkmayberequiredtosupport special events or critical deadlines.

Disclaimers

Mustsuccessfullycompleteabackgroundscreening,includingcriminalandemployment verification. Some positions may also require a credit check.

All duties and responsibilities are essential job functions subject to reasonable accommodation. The YMCA of Greater San Francisco promotes an equal employment opportunityworkplace,whichincludesreasonableaccommodationforotherwisequalifieddisabledapplicantsandemployees.Pleasecontactyourmanagerifyouhaveany questions about this policy or these job duties.

This job description may not be all-inclusive, and employees are expected to perform otherdutiesasassignedbymanagement.Jobdescriptionsanddutiesmaybemodified by management as needed.

Job offers are conditional and contingent upon background clearance. Pursuant to the SanFranciscoFairChanceOrdinanceandCAFair ChanceAct,wewillconsiderqualified applicants with arrest and conviction records for employment.

SalaryDescription

The Associate Director of Content & Social Mediaposition offers a competitive salary of $75,000-$107,000per year, based on qualifications and experience and is aligned with currentsalary benchmarking standards.