Senior Director, Industry Strategy (Creative Effectiveness)

Zappi is looking for a senior advertising effectiveness and creative development expert to help strengthen our authority, differentiation, and commercial success in the advertising research and creative effectiveness space. This person will serve as both: A trusted expert, educator, and industry advocate externally A strategic, cross-functional SME and connective layer internally We are looking for an experienced advertising and marketing professional with a strong understanding of creative development and advertising program building.

The ideal candidate will bring a marketing-led perspective, with experience working in/with brands, agencies or advertising platforms, and understand how data and technology can be leveraged to inform better advertising decisions. While an understanding of consumer insights and advertising effectiveness is valuable, this is not primarily an insights or research methodology role. You should be credible with senior Marketing, Brand, Media, Creative, Commercial, Strategy and Insights leaders, and able to connect a practical understanding of advertising with a modern, scalable approach to advertising research and creative effectiveness.