Location: Lincolnshire, Illinois
Overview
At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Being part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.
You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally.
Come make an impact every day at Zebra.
What We're Looking For
The purpose of this internship is to prepare students for entry into the business world by providing a thorough understanding of the various functions of the Zebra Technologies organization. The program is designed to provide students with experiences that provide insights into a career with Zebra. Students will be positioned for success with training and hands-on experiences, invited to social and development activities, and provided a professional mentor relationship.
The Marketing Technology team drives continuous improvement and innovation to maximize the impact of people, processes and technology. Identifies, implements and maintains best-in-class marketing technology solutions to support Zebra’s strategy, execution and performance including the management of our demand delivery practice.
This marketing Internship at Zebra will provide you with the foundation to explore and apply for Zebra's Marketing Development Program (MDP). The MDP is a two-year, full-time rotational program offering employees the opportunity to learn from experts throughout the marketing organization at our Lincolnshire, IL headquarters.
US Summer Internship Benefits
- Summer Fridays, As Applicable With Your Team
- 30+ Social and Professional Events in 12 Weeks
- Global Immersion With Your Teams and Interns
- Intern Allowance (when applicable)
Essential Duties and Responsibilities
Execute a high-volume optimization initiative within Marketing Cloud Account Engagement (MCAE) to align digital demand-generation assets with Zebra’s Global Forms Strategy and Salesforce (SFDC) ecosystem.
Key responsibilities include
- Form Standardization: Upgrade 1,750+ digital lead-capture forms in MCAE to comply with global data governance and brand standards
- UAT & Testing: Design and execute end-to-end testing scenarios to validate lead-capture flows and form functionality
- Data Integration: Monitor lead analytics to ensure seamless, real-time data synchronization between MCAE and Salesforce (SFDC) Lead records
- Audience Segmentation: Re-architect dynamic segmentation rules in MCAE to map accurately to newly standardized fields
- Workflow Automation: Update marketing automation rules and engagement programs to leverage the new standardized data architecture
Job description provided by Zebra Technologies.
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