Coordinator Marketing and Brand

Permanent – Full Time

Strengthen Council’s connection with its community and grow Lake Macquarie’s reputation as a compelling place to relocate a business and invest. We’re looking for a strategic marketing and brand leader who can turn Council’s goals and audience insights into focused strategies, lead a multidisciplinary team and demonstrate measurable results.

Expand the reach of our City brand to help attract more employers, investment and jobs

Strengthen Council’s connection with its community by enhancing our customers’ experience of the website and marketing channels

Step into a role where your ideas, judgement and expertise will be trusted and valued

Enjoy genuine work-life balance in a values-led organisation focused on shaping our future, leading at all levels and working together.

LET’S EXPLORE THE JOB

As Marketing and Brand Coordinator, you will set the strategic direction for marketing and brand across Council and externally. You will oversee marketing and brand strategy, visual design, integrated campaigns and digital marketing channels, ensuring every touchpoint is consistent, purposeful and centred on the needs of our customers and community.

You will provide clear and confident leadership to a multidisciplinary team, building a positive and high-performing culture through coaching, support and accountability. Working across the organisation and with external partners, you will balance competing needs, align resources to strategic priorities and strengthen the identity of both Council and our City.

A key focus will be turning insight into action. You will establish meaningful performance measures, guide continuous improvement and partner with Communications, Customer Experience and IT to enhance our website, support self-service and make it easier for customers to find information and resolve enquiries.

Read the position statement and learn more about this exciting opportunity.

LET’S HEAR ABOUT YOU

• You are a strategic marketer who leads with confidence, clarity and empathy. You are experienced in turning organisational goals into focused plans, bring people together in a shared direction and create the conditions for a talented team to do its best work.
• You are comfortable influencing at all levels, working through complexity and making considered decisions when priorities compete. You will also bring:
• A bachelor’s degree in marketing, communications, business or a related discipline, or equivalent extensive experience and qualifications
• Proven success leading, coaching and developing multidisciplinary teams to deliver customer-focused and measurable outcomes
• Strong experience across marketing, brand management, website coordination and creative strategy in a large or complex organisation
• Exceptional relationship, communication and influencing skills, with the judgement to navigate stakeholder needs and budget constraints
• A genuine commitment to customer service, continuous improvement and using data to guide decisions and demonstrate impact

LET’S REVEAL THE PERKS

Competitive salary from $132,740 - $154,266 a year plus 12% superannuation

35 hours per week and 9-day fortnight

Work a mixture of office, on site and from home

Long Service leave after 5 years

We value your health and wellbeing and offer generous, discounted gym memberships through our Corporate Fitness program, connect with colleagues through our social club, be inspired by regular wellbeing initiatives, annual flu vaccinations, and confidential support via our employee assistance (EAP) program

Free parking within walking distance of our office building

Along with many other perks that come from choosing Lake Mac!

CHOOSE THE LAKE MAC WAY

We know it is our people that will shape the future of our city. That’s why we’re passionate about providing a workplace that empowers our staff to be creative, innovative and bold. When you join the team at Lake Macquarie City Council, you join a group of people with a commitment to make our city even better. We’re proud of our city and the work we do, and we know you will be too.

We celebrate diversity and are committed to creating an inclusive workforce. We believe that a diverse network of employees, which truly reflects the people it serves and represents, is best equipped to understand and meet the needs of our community. We welcome and encourage applications from all ages and genders, Aboriginal and Torres Strait Islander peoples, people from culturally diverse backgrounds, the LGBTIQ+ community, refugees and people with disabilities. We understand the skills and attributes veterans can bring to our Council.

LET’S START

• If this job sounds like you, we would love to hear from you! Get your application in by midnight, Sunday 8 November 2026
• Ensure you combine both your cover letter and resume into one document, as our system only allows for one upload.
• For enquiries related to the duties of the role, please contact Lauren Eyles, Manager Communications and Corporate Performance on 0455 672 680 or via email [email protected]
• If you need assistance with submitting your application, please contact Blair Stevenson, Talent Attraction Partner, 4069 0083 or via email [email protected]
• Your experience throughout the application process matters to us. If you'd like feedback on your application or interview, don't hesitate to get in touch — we're here for you!
• To view the capability Framework – Role Profile relevant to this role, please click here.
• To complete your online application, you will be asked to upload a copy of your resume and provide responses to questions which are based on the criteria listed in the Position Statement.
• Please note that as part of Lake Macquarie City Council’s recruitment process, prior to an offer of employment being made, recommended candidates may be subject to a medical assessment which may include alcohol and other drugs testing.