Marketing Coordinator

Reporting

• to the Sales and Marketing Director, the incumbent is responsible for the
• development, implementation, and coordination of marketing and service
• activities for the MNAQ Australia. Key responsibilities include gathering and
• analysing market information; supporting the execution of marketing strategies;
• providing insights on competitors and market segments to assist in formulating
• business planning; and ensuring a consistent corporate brand image across all
• internal and external communications.

Brand Strategy & Communication

• Assist in the development and implementation of the company’s brand strategy.
• Manage brand communications and social media, including Canva designs, ensuring consistency across Australian digital channels.
• Maintain a directory and inventory of sales support materials, ensuring all resources are current, accurate, aligned with global collateral and strategy, and coordinating the creation of new materials as required.

Marketing Planning & Execution

• Support the Sales & Marketing Director in evaluating and establishing marketing plans and strategies by assembling and analysing sales forecasts, reviewing potential customer data, and planning and coordinating promotional presentations.
• Communicate campaign objectives, timelines, and deliverables to the Sales team with activity reports and metrics for measuring program success.
• Measure and analyse performance of key activities to provide ROI insights.

Digital Marketing & Technology

• Manage and execute digital marketing activities across multiple Australian channels, including mass email campaigns, LinkedIn, and website maintenance.
• Optimise website SEO and use tools such as Google Analytics.
• Utilise Salesforce for marketing planning, execution, and lead tracking to drive customer engagement and demand generation activities.
• Maximise efficiencies through technology and automation.

Market & Competitor Analysis

Provide market analytics, forecasts, competitor and industry insights, campaign results and consumer trend analysis.

Events, Webinars & Promotions

• Plan and manage meetings, events, conferences, and trade shows locally by identifying requirements, coordinating logistics, establishing contacts, developing schedules and assignments, and managing mailing lists.
• Organise webinars and provide digital support for events.
• Plan and coordinate promotional presentations.
• Perform other duties as directed.