Senior Director (m/f/x), Marketing, Massey Ferguson EME

Not everyone can claim to feed the world, but it is part of our every day. Behind everything we do for our farmers, there is one AGCO team making it happen. We are proud to put our curiosity to work, building a better and more sustainable world. Join our extraordinary team today!

As Marketing Director, youwillstrengthen brand awareness and drive salesacross Europe and theMiddleEastbyshapingthepositioning of thecompany and itsofferings. Youwilldefinethe marketing strategyusing consumer trends and competitiveinsight, and coordinatefunctionstooptimizethe customer experience. YouwilljointheMasseyFerguson EME executivecommittee and reporttothe Vice President of MF EME.

Your Impact

• Develop and drive the overall marketing strategy, brand positioning, and go-to-market approach across Europe and the Middle East
• Lead product portfolio strategy, including new product introductions, lifecycle management, and innovation initiatives
• Define commercial priorities, objectives, and performance targets to support business growth and market share expansion
• Oversee the successful launch of new products and coordinate cross-functional execution across the organization
• Drive market, customer, and competitive intelligence to identify opportunities and support strategic decision-making
• Lead integrated marketing and communication activities, including agency management, media strategy, and budget oversight
• Collaborate with sales, product management, and operations teams to align demand planning, resource allocation, and commercial objectives
• Build, develop, and lead a high-performing marketing organization while fostering a strong culture of collaboration, safety, and continuous improvement
• Required Experience and Qualifications
• Minimum 10 years of progressive marketing leadership experience within the agricultural machinery, construction equipment, or related industrial sectors
• Proven track record in developing and executing product portfolio, and brand strategies across multiple markets and regions
• Strong expertise in go-to-market strategy, product launches, lifecycle management, and commercial excellence
• Demonstrated ability to leverage market, customer, and competitive intelligence to drive business growth and strategic decision-making
• Experience managing pricing strategy, demand planning, budgets, and P&L responsibility in a complex international environment
• Proven leadership capability with experience building, developing, and leading high-performing teams
• Excellent communication and stakeholder management skills, with the ability to influence at executive level and collaborate effectively across functions
• Fluent in English; additional language skills, particularly French, are considered an advantage. Knowledge of agronomy and emerging technologies, including AI fundamentals, is desirable

Your Benefits

A wide variety of career opportunities and international development prospects across Procurement, R&D, Manufacturing & Quality, Sales & Marketing, Aftersales, Communications, IT, HR, Finance, and Legal.

A 54-hectare campus with more than 2,500 employees based at the Beauvais site, featuring three company restaurants, a fitness center with a dedicated coach open seven days a week, a multi-sports court, and a sports association offering 18 different activities.

A comprehensive onboarding and training program designed to support your integration and help you develop new skills.

A flexible and agile work environment with the possibility of up to two days of remote work per week, depending on business needs.

Attractive benefits including profit-sharing, employee participation schemes, a company savings plan, and a collective retirement savings plan.

Access to concierge services through our partnership with Maison de Ther, including childcare support, ironing services, personal assistance, organic produce baskets, and parcel delivery services.

A wide range of additional employee benefits through our Works Council (CSE), including travel offers, entertainment and event tickets, holiday vouchers, discounts at local businesses, and contributions toward meals in the company restaurant.

Your Workplace

• This role follows AGCO’s on-site work model and is primarily based in Beauvais, with approximately 70% of the time spent on-site to foster collaboration and teamwork, and 30% dedicated to travel across the region.
• We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures and perspectives.
• Join our extraordinary team today and apply now!