This highly visible role will own the Global Partner Marketing Strategy for a dedicated cohort of AWS Software & Technology partners, serving as the primary marketing owner of the partner relationship. The ideal candidate will have a deep understanding of B2B and partner/alliance marketing, coupled with hands-on experience owning joint marketing plans, managing partner marketing budgets, and building executive-level partner relationships.
You will be the subject matter expert on your cohort — accountable for the global co-marketing initiatives with and through those partners across sales segments and geographies. The role will build and own a joint marketing plan with each partner in the cohort, aligning partner and AWS priorities into a single global co-marketing strategy and plan that drives pipeline and revenue. You will manage the global marketing budget for your cohort partner(s) — including MDF (Market Development Funds) — allocating investment across geographies and activities to maximize pipeline return, and holding partners accountable to agreed goals.
You will set the strategy centrally and steer the Geo partner marketing teams to execute regionally, ensuring local activation ladders up to the global plan. This role requires a proven leader with the demonstrated ability to think strategically and develop compelling joint value propositions and messaging with technology partners. Working closely with partners, partner management, sales, and marketing teams, you will define the joint value narrative — identifying the priority use-cases, customer personas, and industry verticals — and ensure that value prop is consistently carried into every co-marketing motion across the cohort.
The ideal candidate will be a strong relationship manager with analytic, data-driven judgment and a proven track record of building partner marketing strategies that drive pipeline and revenue. Critically, you will lead a v-team of Geo partner marketers — in addition to influencing key stakeholders across product, field, sales, and brand — coordinating them toward your cohort's marketing goals without direct authority.
The ability to communicate and influence across both technical and non-technical audiences is essential. You should be organized, comfortable with ambiguity and rapidly changing priorities, and able to manage multiple partner relationships at once. A solid understanding of the cloud landscape and software providers is critical to this role. At AWS we prize innovation, agility and a builder mentality. The organization is purposefully flat to enable fast decision-making and we are empowered to resolve issues, deliver new ideas and optimize existing ones that serve our customers.
This is an individual contributor role that is both strategic and tactical: you will own the strategy, the joint plan, and the budget for your cohort, while orchestrating a v-team and partner stakeholders to execute — leading through influence as the composer who also knows the score. This is a unique opportunity to play a key role in an incredibly fast-growing business where you will work with some of the leading technology providers.
AWS gives customers secure, scalable, global cloud infrastructure while paying only for what they use. Scaling through partners is a key part of how we help customers move to cloud services that power strategic workloads. If you have an entrepreneurial spirit, a history of success owning partner marketing strategy and budgets, experience managing large ISV partner relationships, and love helping partners reach their full potential, this position might be just for you.
Key job responsibilities Own the Global Partner Marketing Strategy for a dedicated cohort of AWS Software & Technology partners, serving as the primary marketing owner of each partner relationship across sales segments and geographies. Build and own the joint marketing plan with each cohort partner, aligning partner and AWS priorities into a single global co-marketing agenda that drives pipeline and revenue. Manage the global marketing budget, including MDF (Market Development Funds), for cohort partner(s): allocating investment across geographies and activities to maximize pipeline return and holding partners accountable to agreed goals.
Develop joint value propositions and messaging with partners: defining the priority use-cases, customer personas, and industry verticals, and ensuring that value prop carries consistently into every co-marketing motion. Lead a v-team of Geo partner marketers and influence key cross-functional stakeholders across product, field, sales, and brand, coordinating them toward the cohort's marketing goals without direct authority.
Steer regional execution and measure performance, ensuring local activation ladders up to the global plan and optimizing investment against pipeline and revenue goals. - 6+ years of professional non-internship marketing experience - 7+ years of developing and managing acquisition marketing or channel programs experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience developing and executing campaigns across a multitude of timezones and languages - Experience designing and executing joint marketing plans with strategic alliance partners with global footprint - Experience driving direction and alignment with large cross-functional teams and agency partners Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.
These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
Learn more about our benefits at https://amazon.jobs/en/benefits . USA, CA, Mountain View - 130,000.00 - 185,000.00 USD annually USA, CA, San Francisco - 130,000.00 - 185,000.00 USD annually USA, NY, New York - 130,000.00 - 185,000.00 USD annually USA, TX, Austin - 118,200.00 - 160,000.00 USD annually USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually
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