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Apple TV is the home of award-winning originals, live sports, and exclusive programming reaching audiences across more than 100 countries. This role owns third-party channel offer strategy, leads sports acquisition across live content partnerships, and drives the end-to-end offers roadmap holistically. This is an individual contributor role with direct accountability for partner offer performance against plan and the offer architecture underpinning Apple TV's most complex distribution relationships.
Come and join the Global Subscriber Acquisition team, which is responsible for driving growth and subscriber conversion for Apple TV. We are seeking a Growth Strategy Specialist to support go-to-market (GTM), activation, and customer journey initiatives that drive the next phase of subscription growth. This role will work cross-functionally to help identify and deliver high-impact opportunities that grow signups and convert prospects into engaged subscribers.
In this role, you will partner closely with marketing, product, design, engineering, and data science & analytics teams across a global organization. You will help plan and execute acquisition programs from launch through activation, and contribute to improving the customer journey along the way.
The ideal candidate is a strategic, analytical, and highly collaborative problem-solver who is comfortable moving between big-picture planning and hands-on execution. They use data and customer insights to shape recommendations and bring a growth mindset to a fast-moving, evolving business.
Support the planning and execution of GTM strategies and acquisition campaigns for Apple TV across markets, partners, and offers.
Drive activation initiatives that help new subscribers get started and engage with the service.
Contribute to customer journey mapping and optimization efforts across key touchpoints, from discovery to subscription.
Help design, run, and evaluate tests and pilots to improve conversion and activation performance.
Analyze funnel and performance data to identify opportunities, uncover friction points, and develop recommendations.
Work cross-functionally with marketing, product, design, DS&A, and engineering teams to prioritize and deliver initiatives.
Deliver regular updates to stakeholders on performance, learnings, and upcoming priorities.
Monitor competitors, cultural trends, and growth best practices to keep acquisition strategies competitive.
MBA or equivalent experience in growth, marketing, strategy, product, or a related field
Experience in subscription, consumer technology, media, or a related industry (including internships)
Strong analytical skills, with the ability to turn data into insights and clear recommendations
Ability to manage multiple projects, stakeholders, and deadlines simultaneously
Experience working with cross-functional teams
- Familiarity with experimentation, funnel analysis, or product analytics tools
- Excellent written and verbal communication, including with senior leaders
- Ability to work independently and embrace change and ambiguity
- Detail-oriented and resourceful, with a proactive approach to solving problems
- Ability to build strong, collaborative relationships at all levels
- Comfortable flexing between strategic thinking and day-to-day execution
- A love for all things technology, television and/or film
Job description provided by Apple.
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