Apple TV Social Lead, Sports

As a part of the broader Apple TV marketing organization, our team's purpose is to build big word of mouth, conversation, fandoms, and love for our brand, titles, sports, and talent.

This role drives Apple TV content creator, influencer, and social talent work to connect our sports offering to culture through trusted voices.

You are an advanced professional and extraordinary leader who is highly plugged into the internet and popular culture. You keep a finger on the pulse of conversation across sports, athletes, entertainment, pop culture, and brands, and you know what it means to listen, participate, and spark thoughtful discussions with fans through content creation.

This role supports creator and influencer programs across the Apple Sports slate (the US home of F1, MLS, and MLB Friday Night Baseball) driving creator programs and content series that bring audiences to Apple TV to watch live sports. You’ll work closely with the broader Creator team, executing and evolving creator-led formats that build word of mouth and fandom around our live sports programming.

As a part of the broader Apple TV Social Marketing team, you support the strategy and execution of creator-driven content, working across internal creative partners and agencies to ensure creator output reflects our sports storytelling and platform strategy.

Creator & Content Program Support

• Support and help manage creator-led content series across the Apple Sports slate (F1, MLS, and MLB Friday Night Baseball) that build word of mouth and bring audiences to Apple TV to watch live.
• Work on creator campaigns and programs of diverse scope, using insights and learnings to inform strategy, creative, and tactics
• Support content planning and capture around live sports moments, optimizing to drive word of mouth
• Execute and build on briefs, bringing a strategic and creative point of view to creator content as it moves from concept to execution

Program Management

Supports, manages, and develops creator and influencer content across internal creative partners and agencies

Executes the implementation of creator initiatives for sports social marketing with limited oversight

• Presents work with conviction and clarity. Supports and develops strong creative ideas, driving campaigns forward with direction and guidance

Cross-Functional Collaboration

• Networks across Apple TV marketing, building relationships with sports marketing, creative, and broader social team partners
• Works cross-functionally, understanding the unique perspectives of various groups when executing creator initiatives
• Contributes to a culture of feedback, seeking feedback on own performance and sharing feedback with others

Insights & Execution

• Implements creator initiatives within the social team, analyzing and recommending the best course of action
• Selects methods and techniques for problem resolution, working collaboratively to determine the appropriate course of action
• Operates under general supervision, receiving guidance from managers and senior team members to ensure work is on-strategy and aligned with other sports and brand activity
• Minimum of 5 years of experience in creator, social, or talent marketing, with knowledge of and success in the entertainment industry, sports, and/or highly consumer-centric brands in the social space
• Working knowledge of the creator and influencer landscape, with direct experience supporting creator or influencer content and relationships
• Ability to leverage data and intuition to inform content that gets people talking; develops insights to inform decision-making
• Knows what content, creative, and formats work across various social platforms
• Clear communicator, able to gain alignment from others in sensitive situations without damage to the relationship
• Cross-functionally collaborative; able to build relationships across a highly matrixed marketing organization
• Highly driven and proactive, able to prioritize with support and move work forward in a fast-paced, fluid, and ambiguous environment with competing deadlines
• Stays curious and looks for thoughtful ways to improve the work, identifying connections or ideas others may have missed
• Comfortable operating under general supervision, seeking guidance and acting on clear direction with limited oversight
• A storyteller and creative with a cutting-edge understanding of internet culture, meme ecosystems, and zeitgeist content, and the ability to connect that instinct to real ROI
• Experience leading social marketing for sports properties, leagues, or live sports programming at a streaming service, studio, broadcaster, or league
• Clear, effective communicator and strong creative collaborator. You pitch with conviction and clarity, read the room, balance confidence with humility, and bring peers and stakeholders along on the journey
• Highly driven self-starter with an excellent sense of prioritization and the ability to move large amounts of work forward in a fast-paced, fluid environment
• Experience working directly with talent, athletes, creators, and league and team partners. You bring the right creative energy and the right level of professionalism and discretion to those relationships
• Adept at taking accountability without having direct control and using influence without authority
• Cross-functionally excellent. You build strong, trusted relationships and work effectively across a highly matrixed marketing organization
• Demonstrates learning agility and embraces change, evolving alongside the organization and the platforms