AI Marketing Prompt Engineer

About AXA

AXA is a global leader in insurance and financial services, dedicated to helping customers protect what matters most to them. As the sixth-largest insurance company in the world, we provide a wide range of services, including health, car, home, and business insurance. We support millions of customers worldwide, helping them navigate life's uncertainties with confidence.

AXA UK Support Functions look after our three customer-facing business units, providing the infrastructure and expertise to make sure we can be there for our customers.

Job overview

Join a pioneering team at the point where marketing creativity meets artificial intelligence (AI). As AI Marketing Prompt Engineer, you’ll translate marketing briefs into effective prompts and reusable prompt patterns that help teams produce high-quality first drafts faster. You’ll test and improve AI outputs, build practical best practice and help colleagues use generative AI confidently, responsibly and with clear human oversight.

Key responsibilities

• Turn complex marketing and communications briefs into clear, effective and structured prompts for generative AI tools.
• Design, test and refine multi-step prompt approaches for campaigns, articles, scripts and other marketing content.
• Create and maintain a central library of reusable prompt templates, guidance and best practice examples.
• Evaluate AI-generated content for quality, accuracy, tone of voice, brand alignment and appropriate use.
• Explore new AI tools and techniques, identifying practical use cases that improve speed, consistency and productivity.
• Coach Marketers and Content Creators, helping them build confidence while following security, risk and governance standards.

Work arrangements

At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least two days a week (40%) away from home, moving to three days a week (60%) from December 2026. Away from home means attending the office, visiting clients or attending industry events. We’re also happy to consider flexible working arrangements, which you can discuss with Talent Acquisition.

Your skills & experience

• Experience in copywriting, content strategy, technical writing, digital marketing or a similar role combining creativity and analysis is essential.
• Excellent command of written English and tone of voice.
• Logical approach to breaking down briefs and testing outputs.
• Hands-on curiosity about generative AI tools.
• Ability to explain technical ideas in practical, accessible language.
• Able to work independently and apply sound judgement in a regulated environment.
• As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

How to apply

To apply, click on the ‘apply now’ button, you’ll then need to log in or create a profile to submit your CV. We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics. If you have a long-term condition or disability and require adjustments during the application or interview process, we’re proud to offer access to the AXA Accessibility Concierge. For our support, please send an email to [email protected].

We encourage you to apply for this opportunity as soon as possible, as we may close this advert earlier than the listed closing date.

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