Business Analyst, Marketing Automation

• We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For over 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.
• We work with people in over 150 countries and reach over 700 million people.
• We connect. We inspire.

Role Description/Purpose

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We build connections, understanding and trust between people in the UK and countries worldwide through our work in arts and culture, English language, education and civil society. Working in more than 100 countries, we reach millions of people each year through both direct engagement and digital channels, creating opportunities and changing lives around the world.

We are seeking an experienced Business Analyst, Marketing Automation to support the ongoing global development and optimisation of HubSpot across the organisation. This is an exciting opportunity to play a key role in enabling the effective adoption and implementation of marketing automation strategies and processes, helping our Marketing teams maximise the value of our global platform.

As a subject matter expert in HubSpot, you will work closely with stakeholders across Marketing, Sales and Programme teams to understand business requirements, identify opportunities for improvement and design effective platform solutions. You will collaborate with technical support teams and marketing automation specialists to implement enhancements that improve user experience, streamline processes and support organisational objectives.

The role requires strong business analysis expertise, the ability to translate complex business needs into practical solutions, and experience working within a marketing technology environment. You will also partner with colleagues across CRM, Design and Technology (D&T), and Data, Evidence and Performance (DEP) teams to deliver integrated solutions that support the English and Exams and Cultural Experience business units.

Success in this role will depend on your ability to build strong relationships with a diverse range of stakeholders, balancing different priorities and ways of working whilst driving collaboration and achieving shared outcomes. You will be comfortable influencing others, managing competing requirements and supporting the adoption of new technologies and processes across a global organisation.

HubSpot has been established as the British Council’s global marketing platform since 2021/22 and is now used by more than 150 colleagues worldwide. As the platform continues to expand, the focus is increasingly on advancing adoption and leveraging enhanced capabilities, including AI-powered functionality, to support more sophisticated marketing approaches and stronger customer engagement.

Role Accountabilities

The British Council is looking for an experienced Business Analyst, Marketing Automation to play a key role in supporting and enhancing our global marketing automation capabilities. This is an exciting opportunity for a business analysis professional with strong stakeholder management skills and experience in marketing technology platforms to help drive business transformation and continuous improvement across a global organisation.

In this role, you will apply advanced business analysis expertise to support the delivery of the Marketing Automation programme of work. You will work closely with stakeholders to elicit, document and analyse business requirements, identify opportunities for improvement, and help resolve complex business and technical challenges. Through a combination of requirements gathering, process analysis, user testing, impact assessment and benefits mapping, you will design practical solutions that support organisational objectives and enhance operational effectiveness.

Working collaboratively with internal customers across a range of business areas, you will develop a deep understanding of their operational environments, opportunities and challenges. You will act as a trusted partner and advisor, ensuring a shared understanding of business requirements, available options and the implications of proposed solutions. Your ability to build strong relationships and balance the needs of multiple stakeholders with differing priorities will be essential to your success.

You will be responsible for translating complex analysis into clear and compelling recommendations, producing business cases and presentations that influence decision-making and support the successful delivery of strategic initiatives. You will also coordinate with subject matter experts and technical teams to ensure project objectives are delivered effectively and on schedule.

The role requires excellent planning and organisational skills, with the ability to manage multiple priorities and deliverables across both short- and long-term timeframes. You will take ownership of your workload, coordinate contributions from colleagues and specialists where required, and ensure that projects continue to progress in line with agreed objectives.

As part of the organisation’s transformation journey, you will work closely with project managers and business stakeholders to support effective change management activities. This includes helping teams adopt new business processes, supporting cultural and behavioural change, developing guidance and training materials, and ensuring users gain maximum value from new platform features and capabilities.

This is an excellent opportunity to join a global organisation where you can contribute to meaningful change, influence strategic decisions and help shape the future of marketing automation across the British Council. If you are a collaborative and solutions-focused Business Analyst with a passion for continuous improvement and stakeholder engagement, we would love to hear from you.

Qualifications & Experience

Essentials

• Degree level qualification or equivalent professional experience.
• Language Requirements: The British Council systems and global processes operate in English. Written and verbal proficiency in English is required.
• 4+ years experience in a business analysis role, with extensive experience of HubSpot.
• Worked with Agile / Waterfall methodologies.
• Prior experience of working with customer-facing / CRM systems in general.

Desirable

• Professional qualifications in business analysis.
• Business Analyst certification, e.g.:
• BCS Business Analysis Foundation / Diploma certification.
• AgileBA Foundation & Practitioner.
• PMI Professional in Business Analysis (PMI-PBA).

Important Information

Contract type: Indefinite Contract

Salary: The starting salary for this role is PLN 16,300.00 per month. The final compensation package will be determined based on the successful candidate’s skills, qualifications, and relevant experience.

Working Model: Hybrid. British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service. This may not be appropriate for all roles but can be explored at interview.

Location: This role can be based in Warsaw or Kraków, Poland.

Annual Leave entitlement: Employees are entitled to 20 working days of annual leave per calendar year, increasing to 26 working days per calendar year upon reaching 10 years of qualifying service.

Proof of Identity requirements & right to work in the country: Applicants must have the legal right to work in Poland. Visa sponsorship and relocation assistance are not provided.

Start Date: March 2027.

Benefits

• Annual bonus equivalent to a 13th month's salary (subject to eligibility and performance requirements).
• Private medical care through Enel-Med.
• MultiSport card co-funded through the Social Fund.
• Discounts on British Council English courses and examinations for employees and their immediate family members.
• Access to Social Fund benefits, including financial grants and holiday subsidies, where applicable.
• Employee Assistance Programme.
• Ongoing professional development and the opportunity to explore diverse career paths across the organisation.
• Closing Date: Thursday 19 November 2026
• A connected and trusted UK in a more connected and trusted world.

Equality, Diversity and Inclusion Statement

We are committed to equality, diversity and inclusion and we welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability, and ensure staff are drawn from the widest possible pool of talent and we guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement

The British Council is committed to safeguarding children, young people, and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you experience any difficulties with submitting your application, please email [email protected]