Regional Sales Manager - Perth & Southwest

About us

Proudly Australian owned, Coates has a long history of supporting customers to deliver major projects and an exciting future focused on growth. We provide end-to-end solutions spanning Equipment Hire, Engineering Solutions, Industrial Solutions and Power & HVAC.

At Coates, we're passionate about delivering safe, smart and sustainable equipment solutions. Our people are at the heart of everything we do, and together, we make it happen.

The opportunity

We're looking for a highly motivated Regional Sales Manager to lead a high-performing sales team across the Perth and SouthWest region.

Based in Belmont, you'll lead a team of seven direct reports including Major Project Managers and Account Managers who are based across Belmont, Kwinana and Bunbury. It's a strategic, hands-on leadership role: you'll spend significant time in the field coaching your team, building executive-level customer relationships, uncovering new opportunities and driving a high-performance sales culture.

You'll play a key role in shaping regional sales strategy, growing customer share of wallet and delivering sustainable revenue growth across the construction, infrastructure, mining and industrial sectors.

What you'll be doing

• Lead and champion Coates' Safety-First culture across your team and customer network.
• Shape and execute regional sales strategy to grow revenue and market share.
• Coach, mentor and develop a team of sales professionals to achieve exceptional results.
• Build and strengthen relationships with key customers, stakeholders and decision-makers.
• Spend around 60% of your time in the field, driving customer engagement and sales activity.
• Generate new business and maximise opportunities within existing accounts.
• Spot and capitalise on major project opportunities across the region.
• Use CRM insights, pipeline data and sales intelligence to lift team productivity, forecasting accuracy and performance.
• Collaborate with Pricing, Marketing, Operations and Leadership teams to deliver winning customer solutions.
• Monitor market trends, competitor activity and emerging opportunities to support strategic growth.

What you'll bring to the role

You're a proven sales leader who thrives on developing people, building customer relationships and delivering commercial outcomes.

Your experience will include

• Proven success leading field-based sales teams in a B2B environment.
• Experience selling into the construction, mining, infrastructure, industrial or related sectors.
• Strong leadership capability with the ability to coach, mentor and develop high-performing teams.
• Strategic selling expertise with the ability to build, manage and convert sales pipelines, forecast effectively and deliver sustainable growth.
• Strong commercial acumen, with the ability to analyse data and pipeline insights, spot trends and translate them into compelling, actionable business outcomes.
• Exceptional stakeholder management, communication and relationship-building skills.
• Experience developing and executing business plans and account growth strategies.

What you'll get in return

We provide our team with a wide range of perks and benefits, including:

Development and career progression pathways

Company Benefit Vehicle

• Flexible working options available—let’s discuss what works best for you
• Access to our employee discounts, benefits and wellbeing program including Fitness Passport
• Purchased additional leave program
• Novated leasing and salary sacrifice
• 12 weeks Paid Parental Leave in addition to government parental leave scheme
• Volunteering opportunities through the Coates Foundation
• Looking for more reasons to join Coates?
• At Coates, we know that people, organisations and communities thrive when everyone feels valued and included.
• We're proud to be implementing our second Reconciliation Action Plan and are committed to improving gender representation, backed by dedicated leadership and development programs.
• But our impact doesn't stop there. Coates supports local and national charities through the Coates Foundation and invests in more sustainable equipment solutions to help create a greener future for all.
• Visit careers.coates.com.au to learn more about our values and opportunities.
• Unlock your next career opportunity – apply today!
• Diversity and inclusion are at the heart of our culture. Coates welcomes candidates from all backgrounds, experiences and perspectives to apply.
• Coates. Equipped for you.