Senior Manager - Ad Operations (GAM)

About Xapads Media

• Xapads Media is a media and technology partner working with
• brands and agencies to deliver effective, data-driven outcomes across a complex
• and evolving digital landscape.
• By bringing together media, data, and technology, we support
• planning, activation, and optimization across formats and markets. Our approach
• combines reliable data, strong partner integrations, and consistent execution -
• enabling clients to make informed decisions and understand how their media
• investments are performing.
• We focus on clarity, accountability, and measurable impact,
• helping clients navigate complexity, identify opportunities, and drive
• sustained growth.
• For more information, visit https://www.xapads.com.

Role Summary and Impact

• As Senior Manager, Ad Operations, you will lead the
• development and optimization of monetisation across Xapads Media’s programmatic
• stack, with a focus on Google Ad Manager (GAM 360) and demand integrations.
• This role is responsible for managing supply and demand
• relationships, improving yield performance, and ensuring efficient delivery
• across app, web, and CTV environments. You will work closely with internal
• teams and external partners to support revenue growth and operational
• efficiency.

What Makes This Role Interesting

Work

across a full-stack programmatic setup covering web, app, and CTV

environments

Own

both supply and demand integrations, with visibility into the complete

monetisation workflow

Contribute

to building and refining programmatic infrastructure in a growing global

setup

Partner

with cross-functional teams across product, supply, and operations to

solve real delivery and yield challenges

Work

closely with evolving formats, integrations, and technologies within the

programmatic ecosystem

Role Responsibilities

Manage

and optimize Google Ad Manager 360 (GAM) and DV360 to support campaign

delivery and revenue performance

Develop

and scale monetisation strategies across Open Bidding, header bidding (Prebid.js

/ Server-side), and direct integrations

Onboard

and manage demand partners, including SSPs and Amazon TAM integrations

Support

publisher integrations across web, app, and CTV environments

Create

and optimize Programmatic Guaranteed (PG), PMP, and Open Auction deals

Manage

CTV monetisation setups, including SSAI/CSAI workflows, ad pod

configurations, and OEM integrations

Drive

yield optimization through floor pricing, UPRs, and demand allocation

strategies

Monitor

and improve key performance metrics, including fill rate, match rate, CPM,

and win rate

Troubleshoot

delivery and integration issues, including discrepancies, VAST errors, and

latency challenges

Collaborate

with internal stakeholders and external partners to improve performance

and scale operations

Build

and maintain reporting frameworks and dashboards to generate actionable

insights

Skills and Experience

6+

years of experience in Ad Operations or programmatic monetisation

Strong

hands-on expertise in Google Ad Manager 360 (GAM) and DV360

Experience

working with SSPs, DSPs, ad exchanges, and programmatic partners

Proven

experience with Open Bidding environments (e.g. PubMatic, InMobi, Magnite)

Strong

understanding of header bidding ecosystems (client-side and server-side)

Experience

in CTV monetisation, including SSAI/CSAI workflows and VAST protocols

Strong

analytical and problem-solving skills with a focus on yield and revenue

optimization

Experience

troubleshooting delivery issues, discrepancies, and technical integrations

Familiarity

with IVT and brand safety tools (e.g. Pixalate, HUMAN)

Ability

to work with large datasets and translate insights into actionable

outcomes

Strong

communication and stakeholder management skills

Technical Expertise

• Platforms: Google Ad Manager (GAM 360), DV360, DSPs, SSPs, ad exchanges
• Monetisation: Open Bidding, Amazon TAM, header bidding (Prebid.js / server-side)
• Programmatic: PMP, PG deals, open auction strategy, demand path optimization

Yield

• Management: Floor pricing, UPRs, bid analysis, revenue optimization
• CTV: SSAI, CSAI, VAST (2.0/3.0/4.0), ad podding, OEM integrations
• Troubleshooting: Discrepancies, VAST errors, IVT filtering, latency, QPS

Analytics

• & Reporting: Data analysis, dashboarding (Data Studio, BigQuery
• preferred)
• Integrations: Prebid setup, third-party tags, SDK integrations (IMA/PAL)

Life at Xapads Media

• At Xapads Media, we place a strong emphasis on employee
• growth and continuous development. Individuals are encouraged to build
• expertise, take ownership of their work, and explore areas that align with
• their interests over time.
• Our culture supports collaboration, knowledge sharing, and
• open communication. Teams engage in ongoing discussions, exchange ideas, and
• contribute to broader conversations across the business, creating opportunities
• for learning and thought development.
• We also value moments that bring teams together - recognising
• achievements, sharing progress, and building a sense of collective momentum.
• Xapads Media is committed to creating an inclusive
• environment where individuals are treated fairly and have equal access to
• opportunities for growth and development.
• We believe strong outcomes are driven by collaboration and
• shared understanding, with teams working together across functions and markets
• to build alignment and deliver consistently.
• To learn more about our culture and ways of working, visit:
• https://www.xapads.com/life-at-xapads

Equal Opportunity

• Xapads Media is an equal opportunity employer. We are
• committed to fostering a culture of respect where everyone has equal access to
• opportunities and can grow in their careers.

How to Apply

If you are interested in this role, please send your resume

and relevant details to [email protected].