Maintain strong relationships with clients, agencies, and other key stakeholders to ensure alignment with business objectives and successful collaboration. Lead the execution of strategies to drive adoption, business generation, and strategy for YouTube - leveraging digital marketing tools and platforms to optimize client advertising efforts. Guide clients in leveraging their Intellectual Property (IP) to secure Global Branding leadership on YouTube, accelerating their transition from traditional media to digital, and driving bottom-line growth globally.
Overcome strict performance/Return On Advertisement Spending (ROAS) guardrails with Retail/eCommerce customers by partnering with Measurement and Analytical Leads to prove the full-funnel business impact of YouTube. Deploy Geo-based Incrementality Experiments (GeoX), Marketing Mix Modeling (MMM), Engaged View Conversions (EVCs), and Brand/Search Lift studies to bridge the gap between upper-funnel brand building and lower-funnel Store Visits.
Job description provided by Google.
View the original posting
