Performance Marketing Executive

About Xapads Media

• Xapads Media is a global digital advertising platform
• enabling brands, agencies, and publishers to achieve measurable growth through
• data-driven technology. Operating across key international markets, Xapads
• delivers advanced audience targeting, transparent programmatic buying, and
• high-performance user acquisition solutions. Driven by continuous innovation
• and industry expertise, we build scalable ad tech solutions that connect
• advertisers with global supply ecosystems. We foster a collaborative,
• fast-paced culture where execution, ownership, and measurable impact drive
• every initiative.

About the Segment

• The Growth & Demand Generation segment drives global
• brand positioning, qualified lead acquisition, and pipeline expansion for
• Xapads. Leveraging advanced ad tech insights, targeted B2B distribution, and
• omnichannel performance channels, this team ensures Xapads’ proprietary
• solutions—including Xaprio, Pulse, and Helix—reach high-value advertisers,
• agencies, and publisher partners worldwide.

The Role

• The Performance Marketing Executive drives paid customer
• acquisition and pipeline growth for Xapads. You will plan, launch, manage, and
• optimize hands-on paid media campaigns across Google Ads and LinkedIn Ads to
• attract and engage high-value B2B decision-makers. Working closely with sales,
• content, design, and web teams, you will establish full-funnel tracking,
• rigorously test campaign variables, and monitor lead quality against business
• outcomes. Success in this role means eliminating wasted ad spend, maintaining
• efficient CPC and CPL metrics, and consistently delivering pipeline growth.

What You'll Own

Campaign

• Strategy & Execution: Own the complete setup, pacing, targeting,
• and management of paid acquisition campaigns on Google Ads and LinkedIn
• Ads.

Technical

• Measurement & Tracking: Own web analytics and event setup across
• Google Analytics 4 (GA4) and Google Tag Manager (GTM) to ensure precise
• conversion attribution.

Funnel

• & CRO Optimization: Own A/B testing frameworks across ad
• creatives, copy, targeting, and landing pages to continuously increase
• conversion rates.

Lead

• Quality & Sales Alignment: Own feedback loops with the sales team
• to ensure paid campaigns generate high-quality pipeline opportunities
• rather than top-of-funnel volume.

What You'll Do

Paid

Campaign Management: Plan, build, and optimize B2B search, display,

and sponsored content campaigns across Google Ads and LinkedIn Ads.

Technical

• Tracking Setup: Configure and maintain conversion tags, event
• triggers, pixels, and UTM parameters using GA4 and GTM without relying on
• external agency support.

Budget

• & Bid Optimization: Monitor daily spend, pacing, and
• keyword/audience bidding strategies to lower acquisition costs and remove
• budget waste.

A/B

• Testing & Experimentation: Run structured experiments across ad
• formats, headlines, calls-to-action, landing page layouts, and audience
• segments.

Pipeline

• Analysis: Evaluate campaign performance beyond platform-reported
• clicks and impressions, tracking conversions through to sales-qualified
• leads and opportunity pipeline.

Cross-Functional

• Collaboration: Partner with sales, content, and design teams to align
• ad messaging with strategic target accounts, industry verticals, and new
• market launches.

What We're Looking For

Hands-on

• Performance Experience: Minimum 2+ years of direct, hands-on
• experience planning, running, and optimizing B2B performance marketing or
• demand generation campaigns.

B2B

• & AdTech Context: Proven background within AdTech, digital media
• agencies, or B2B tech ecosystems, with an understanding of programmatic
• nuances and enterprise buying cycles.

Platform

Mastery: Hands-on experience building and managing targeted campaigns

within Google Ads and LinkedIn Ads.

Analytics

• & Tagging Infrastructure: Working knowledge of technical setup in
• Google Analytics 4 (GA4) and Google Tag Manager (GTM), including custom
• event and conversion tracking.

Data-Driven

Focus: Demonstrated focus on downstream lead quality, cost-per-lead

(CPL) efficiency, and sales pipeline contribution over vanity metrics.

Location

• & Availability: Based in or willing to relocate to Noida, with the
• ability to join within a 30-day notice period.
• Good to Have

Reporting

Tools: Experience building custom performance dashboards using Looker

Studio, Power BI, or advanced spreadsheets.

International

Campaign Management: Hands-on experience adapting acquisition

strategies and launching campaigns across international markets.

CRO

& Automation: Familiarity with landing page optimization tools,

A/B testing platforms, and marketing automation or CRM integrations.

What Success Looks Like

Qualified

Pipeline Growth: Consistently deliver sales-qualified leads and

measurable pipeline opportunities in key target markets.

Attribution

& Data Integrity: Maintain complete, reliable event and conversion

tracking across all active paid media channels.

Efficiency

& ROI: Continuously optimize spend, lowering overall acquisition

costs while maximizing lead quality and conversion rates.

How to Apply

• To apply for this position, send an email to our careers
• mailbox ([email protected]).
• In the email make sure to include your resume and any additional information
• you would feel relevant for this role.