Social Media Executive

• Plan and execute a content calendar across LinkedIn and other priority platforms, aligned to product launches, events, and campaign themes
• Write and publish posts, carousels, and short-form video concepts tailored to each audience segment (K-12, Higher Ed, Corporate L&D, Government)
• Manage day-to-day community engagement — comments, DMs, mentions — in line with brand voice
• Track organic performance (reach, engagement, follower growth) and report monthly
• Partner with the design team on visual assets and with product marketing on messaging
• Coordinate with Sales/Apollo-driven outreach efforts to ensure social and outbound messaging are consistent
• Support employee advocacy and executive social presence (ghostwriting/drafting for leadership where needed)

Requirements

• 3+ years of experience in social media marketing, ideally B2B SaaS or EdTech
• Hands-on experience running paid campaigns on LinkedIn Ads and/or Meta Ads Manager, including budget, targeting
• Strong writing skills; comfortable adapting tone across an enterprise L&D buyer, and a government procurement audience
• Ability to plan and manage a content calendar across multiple platforms tied to product launches, events, and campaign themes
• Familiarity with social analytics tools and basic reporting