Lead Generation Specialist

• Design and execute outbound lead generation campaigns tailored to specific target groups (TG) across industries and geographies.
• Leverage tools such as LinkedIn Sales Navigator, Apollo, Lemlist, Instantly, Snov.io, and Hunter for prospecting and outreach.
• Write compelling and personalized email and LinkedIn message sequences aligned with our brand and offerings.
• Define and monitor KPIs such as open rates, response rates, meetings booked, and conversion rates.
• Continuously A/B test messaging strategies, subject lines, timing, and audience targeting for optimal performance.
• Collaborate with sales and marketing teams to ensure consistent messaging and alignment of campaign goals.
• Maintain and update CRM with accurate lead and campaign information.
• Stay informed about the latest trends and best practices in outbound lead generation and email marketing.

Requirements

• 1–3 years of experience in outbound lead generation, preferably in IT/Tech/B2B services.
• Hands-on experience with LinkedIn automation tools, Apollo, Lemlist, and Hunter for prospecting and outreach.email outreach platforms.
• Strong copywriting skills tailored to cold outreach.
• Ability to define and track campaign KPIs and make data-driven decisions.
• Understanding of buyer personas and segmentation strategies.
• Strong communication, organization, and time-management skills.
• Self-starter with a growth mindset and results-driven approach

Benefits

• Office Hours: 5 days a week with first and third Saturday working.
• Office timing: 10 am to 7:00 pm
• Small and friendly Team Culture with high exposure to learning in different domains
• Increment: As per market standards
• Paid leave encashment

Provident Fund

Medical Insurance