Head of B2C Marketing & Growth (f/m/d)

We have been developing high-precision digital maps and data-driven innovations in an agile tech environment for over 30 years. With us, you will work on a unique product that combines tradition, nature and modern innovation. As an owner-managed tech company in the Allgäu region, we offer you a working environment that emphasises sustainability, value orientation and a clear focus on the future: To become the largest digital travel guide in the world.

Work on a digital platform ecosystem that only exists once in the world. Become part of an international team of developers, cartographers and many other experts who are passionate about driving our product forward and already reach over 60 million people worldwide. In an environment that combines tradition and innovation, you will work with a team that is down-to-earth and forward-thinking at the same time - out of genuine conviction for what we do.

As Head of B2C Marketing & Growth , you will lead the development and evolution of our B2C marketing activities, with a clear focus on new customer acquisition, subscription growth, and retention . Working closely with Growth, Product, Tech, Community, and our international markets, you will develop scalable growth strategies to attract new users to Outdooractive, successfully activate them, and convert them into paying Pro and Pro+ subscribers throughout the customer journey.

You will bring together paid and organic acquisition, app and web funnels, campaigns, CRM, lifecycle marketing, and partner activations to create an integrated growth model. You develop and own the B2C marketing and growth strategy , with a clear focus on new customer acquisition and subscriber growth You manage paid and organic acquisition and develop new, scalable acquisition channels You work closely with Product and Growth to optimize the funnel from reach and app installs/account creation through trials to subscriptions You develop initiatives to improve trial rates, conversion, Pro/Pro+ subscriptions, and renewals You systematically expand partnerships, events, SEO/ASO, owned channels, and other organic growth drivers You develop CRM and lifecycle journeys for onboarding, engagement, retention, and win-back You plan and manage integrated B2C campaigns across web, app, newsletters, CRM, social media, and partner channels You develop compelling messaging and clear value propositions for Pro and Pro+, ensuring that customer benefits are communicated in a relevant and easy-to-understand way You define relevant KPIs, forecasts, and budgets, using data-driven insights to continuously optimize performance You lead and develop your team and collaborate closely with our international markets Several years of experience in a senior B2C, consumer, or growth marketing role , ideally with previous leadership responsibility Proven experience in new customer acquisition, conversion, CRM/lifecycle marketing, and retention Experience with digital products, apps, subscription, membership, or e-commerce business models Strong understanding of paid and organic growth, as well as relevant funnel and marketing KPIs Experience in developing and scaling customer acquisition channels Experience with integrated campaigns and cross-channel customer journeys Experience in leading and developing teams, managing agencies, and coordinating cross-functional projects Strong commercial mindset and data-driven approach to decision-making Experience working in international organizations or markets is a plus Ideally, you have a genuine interest in outdoor activities, travel, sports, or digital consumer products Excellent German and English communication skills Pro Plus Version of the Outdooractive App - Free for All Employees Access the best outdoor content and exclusive maps for all sports to plan your tours optimally – ensuring maximum safety and preparation for your outdoor adventures.

First Aid Courses Be well-prepared and safe for all your outdoor activities. Flexible Working Hours Work in a way that fits best with your life. Company Pension Scheme We secure your future – with an attractive company pension plan. Support in Difficult Times In challenging times, we stand by you with support and assistance. Sustainability We are certified by the Gemeinwohl-Ökonomie (GWÖ) and take responsibility for our planet – for example, through regional suppliers, reducing plastic usage, and an annual donation to 1% for the Planet.

Catering & Energy Fresh fruit, drinks, healthy snacks, and regular Walk-and-Talks bring energy, movement, and fresh ideas to the workday. Environmentally Friendly Mobility & Fitness Whether road bike, mountain bike, gravel bike, or e-bike – with your company bike, you’re environmentally friendly and fit on your way to work and during your free time. Additionally, benefit from our corporate fitness offerings for your health.

Corporate Benefits & DRV Travel Industry Card Enjoy attractive discounts on products and services, as well as travel benefits for extraordinary experiences and perfectly equipped outdoor adventures. Team Events & Traditions Experience memorable moments at our team events and celebrations – from the New Year’s reception to multi-day corporate events and the traditional Christmas tree decorating. Gifts We celebrate you and your successes – with special surprises and gifts.

Family, Values & Future Become part of a family-run company that lives innovation, sustainability, and a clear vision for the future.