Senior Manager, Brand Strategy & Campaign Planning

The Senior Manager, Brand Strategy and Campaign Planning is a strategic marketing leader responsible for translating brand vision into integrated, multi-channel marketing initiatives. This role drives brand positioning, messaging, and campaign execution to strengthen long-term brand equity while delivering measurable business results, including increased awareness, engagement, and conversion. Examples of Duties Brand Strategy & Positioning: Develop long-term brand strategies, value propositions, messaging frameworks, and brand architecture to evolve or future-proof the brand.

Integrated Campaign Planning: Lead end-to-end campaign strategies—from initial brief development and creative direction to go-to-market (GTM) execution and post-campaign analysis. Social Media Strategy & Oversight: Grow engagement and sentiment via the development of the strategy and communications to amplify our brand marketing efforts across various channels; Direct and approve social media influencers communications and creative ensuring content ties to greater brand and company communications strategy.

Website Management : Responsible for end-to-end design, messaging and functionality and analytics and tracking of e-470.com; Co-ownership of specific areas of design, functionality and messaging for ExpressToll.com Cross-Functional & Agency Alignment: Partner closely with Creative, Product Marketing, Media, PR/Social, Analytics, and external agency partners to ensure cohesive customer experiences. Data, Insights & ROI Modeling: Leverage consumer insights, market research, brand health tracking, and performance analytics (such as Marketing Mix Modeling or attribution) to optimize media spend and resource allocation.

Budget & Project Governance: Manage campaign budgets, pacing, timelines, and operational workflows to ensure on-time and on-budget delivery. Executive Communication: Synthesize campaign strategies and execution plans into clear presentations for senior leadership. Team Mentorship: Lead, coach, and develop marketing specialists AI & Automation Innovation: Provide AI thought-leadership and expertise to evaluate and where appropriate implement emerging AI and workflow automation tools to reduce manual overhead and scale communications efforts Industry Insights: Track key industry trends and advancements in the tolling industry, specifically tied to brand and customer experience; flag timely & relevant communications that can help inform new strategies Assist with internal communications & creative support as needed and directed by PR, HR and Executive leadership teams Partnership & Sponsorships, Events: Key owner of Applegreen launches and ongoing partnership efforts; support role to PR & Comms team of marketing needs tied to community events and sponsorships Qualifications Experience: 10+ year s of experience in brand marketing, brand strategy, omni-channel media planning, or integrated campaign management.

Experience in consumer-facing brands, retail, or agency environments. Strong strategic storytelling and creative evaluation abilities. Proficiency in data analysis, KPIs, and reporting tools (e.g., Google Analytics, Tableau, CRM/marketing automation platforms). Executive presence, stakeholder management, and cross-functional leadership. Experience managing external creative, media, or PR agencies. Supplemental Information Bachelor’s degree in marketing, Communications, Business, or a related field (or equivalent experience).