Public Relations Specialist

GENERAL STATEMENT OF DUTIES

• The Public Relations Specialist will be responsible for developing, coordinating, and supporting public
• relations and communications efforts that promote the mission, programs, services, and accomplishments of
• Moody Neurorehabilitation Institute. This position will work collaboratively with leadership, clinical
• departments, staff, patients, families, community partners, media representatives, and other stakeholders to
• maintain a positive and consistent public image of the organization.
• The Public Relations Specialist will assist with internal and external communications, media relations,
• community outreach, special events, promotional activities, social media content, written communications,
• and public-facing materials. This position will identify opportunities to increase awareness of Moody Neuro's
• services and impact while ensuring all communications are professional, accurate, appropriate, and
• consistent with organizational standards.
• The Public Relations Specialist will uphold the mission, philosophy, and goals of the organization while
• maintaining strict confidentiality of patient, family, employee, and organizational information in the
• performance of assigned duties.

ESSENTIAL FUNCTIONS

Major Duties and Responsibilities

• Develop and implement public relations and communications strategies that support Moody Neuro's mission, strategic priorities, programs, and services.
• Collaborate with leadership and department representatives to identify newsworthy events, accomplishments, patient success stories, community partnerships, and other opportunities for positive public exposure.
• Develop and maintain relationships with local, regional, and industry media representatives.
• Respond to media inquiries and coordinate interviews, statements, photographs, and other information as directed by organizational leadership.
• Draft and distribute press releases, media advisories, organizational announcements, newsletters, articles, presentations, talking points, and other communications.
• Assist with the development and management of Moody Neuro's social media content and online presence.
• Coordinate with internal departments to collect accurate information and create engaging content that highlights organizational programs, services, staff, and accomplishments.
• Ensure public-facing communications are consistent in tone, messaging, branding, and organizational standards.
• Assist with planning, promoting, and coordinating organizational events, community outreach activities, awareness campaigns, and special events.
• Represent Moody Neuro at community events, professional meetings, conferences, and other public functions as assigned.
• Develop relationships with community organizations, business partners, schools, healthcare organizations, professional groups, and other stakeholders to increase awareness of Moody Neuro.
• Assist with identifying opportunities for speaking engagements, community presentations, interviews, sponsorships, partnerships, and other public relations activities.
• Coordinate photography, video, interviews, and other media activities while ensuring appropriate patient and employee permissions are obtained.
• Assist with maintaining and updating organizational marketing and communication materials, including brochures, flyers, presentations, newsletters, website content, and other promotional materials.
• Work with appropriate departments to ensure website and public-facing information remains current and accurate.
• Monitor public and media coverage involving Moody Neuro and provide relevant updates to leadership.
• Track public relations, media, community outreach, and communication activities and prepare reports as requested.
• Assist with crisis and emergency communications as directed by organizational leadership.
• Maintain confidentiality and ensure patient information is protected in accordance with organizational policies and applicable privacy requirements.
• Follow organizational policies and procedures regarding the use of patient names, photographs, videos, testimonials, and other protected information.
• Maintain a professional and positive image of Moody Neuro in all internal and external communications.
• Assist with internal employee communications and organizational announcements as assigned.
• Participate in department and organizational meetings as appropriate.
• Maintain professional knowledge of current public relations, communications, media, marketing, and social media practices.
• Develop and maintain positive working relationships with staff at all levels of the organization.
• Perform other duties as assigned.

MINIMUM QUALIFICATIONS

• Required Knowledge, Skills and Abilities
• Excellent written and verbal communication skills.
• Ability to communicate professionally with leadership, employees, patients, families, community partners, media representatives, and members of the public.
• Strong writing, editing, proofreading, and storytelling skills.
• Ability to develop clear, engaging, and professional written communications for a variety of audiences.
• Ability to manage multiple projects, deadlines, and priorities.
• Strong organizational and time-management skills.
• Ability to work independently while also functioning effectively as part of a team.
• Ability to exercise sound judgment when handling confidential or sensitive information.
• Knowledge of public relations, communications, marketing, media relations, and social media practices.
• Ability to maintain professionalism when responding to media inquiries or addressing sensitive situations.
• Ability to represent Moody Neuro positively and professionally in the community.
• Proficiency with Microsoft Office and other commonly used communication and presentation software.
• Knowledge of social media platforms and digital communication tools.
• Ability to attend occasional evening or weekend events as required.
• Current Texas driver's license and ability to travel to organizational and community events as needed.
• LIFTING REQUIREMENTS - individuals in administrative roles are required to lift items independently up to 30
• pounds.

EDUCATION

Bachelor’s degree in public relations, Communications, Journalism, Marketing, Business, or a related field required.

EXPERIENCE

• Minimum of three (3) years of experience in public relations, communications, marketing, journalism, media relations, community outreach, or a related field preferred.
• Experience in healthcare, nonprofit, rehabilitation, or community-based organizations preferred.
• Experience developing written content, press releases, social media content, newsletters, presentations, or other public-facing communications preferred.