Senior Designer

Fruveggie Technology Private Limited seeks a Senior Designer to shape the visual language of its fast‑moving consumer goods portfolio. You will create compelling brand, packaging, retail, and digital assets that cut through crowded shelves and online spaces, while ensuring strict brand consistency and driving commercial impact. The role demands a keen eye for clean aesthetics, deep understanding of consumer psychology, and mastery of modern design workflows and collaboration tools.

Develop and execute brand‑centric visual concepts for packaging, retail displays, and digital campaigns.

Translate marketing strategies into clear, compelling design solutions across multiple channels.

Maintain and evolve brand guidelines to ensure consistency across all touchpoints.

Collaborate with product, marketing, and sales teams to align design with consumer insights and business goals.

Lead the creation of high‑impact visual assets for e‑commerce, social media, and advertising.

Manage end‑to‑end design workflow, from ideation and sketching to final production files.

Conduct competitive and trend analysis to keep designs fresh and market‑relevant.

Mentor junior designers and provide constructive feedback to elevate team output.

Oversee vendor relationships and ensure print and production quality meets specifications.

Track performance metrics of visual assets and iterate based on data‑driven insights.

5+ years of professional experience in graphic/visual design for FMCG or consumer brands.

Strong portfolio demonstrating expertise in packaging, retail, and digital design.

Proficiency with Adobe Creative Cloud (Illustrator, Photoshop, InDesign) and modern prototyping tools.

Deep understanding of consumer psychology and how visual cues influence purchase decisions.

Excellent visual storytelling skills with a focus on clean, modern aesthetics.

Ability to manage multiple projects simultaneously and meet tight deadlines.

Experience leading design teams or mentoring junior designers.

Knowledge of print production processes, color management, and dieline creation.

Strong communication and presentation skills for cross‑functional collaboration.

Bachelor’s degree in Graphic Design, Visual Communication, or related field (or equivalent experience).