Senior Manager for Website Strategy and Capability

We’re looking for an experienced and strategic Senior Manager, Strategy & Capability to join the Websites team, where you'll define the future direction of Nationwide's digital estate and the capabilities that support it. You'll lead the strategy, roadmap and evolution of our website platforms, ensuring they remain customer-focused, commercially effective and capable of meeting the evolving needs of both our customers and the business.

The Websites team is responsible for delivering exceptional digital experiences across the Nationwide website, app and Internet Bank product pages. Our purpose is simple: to ensure customers enjoy a seamless experience every time they interact with us online.

As the Senior Manager, Strategy & Capability, you'll play a pivotal role in shaping the future of Nationwide's digital estate. Reporting to the Head of Websites, you'll define the strategic direction, capability roadmap and technical evolution of our website platforms, ensuring they continue to deliver outstanding customer experiences while supporting wider business objectives.

You'll lead a diverse portfolio spanning website strategy, SEO (Search Engine Optimisation), personalisation, campaign enablement, platform capabilities, engineering and Virgin Money integration activity, bringing these areas together to create a cohesive, customer-focused digital experience. Working closely with senior stakeholders across the organisation, you'll identify future opportunities, set strategic priorities and ensure our digital channels remain commercially effective, scalable and ready for the future.

A key aspect of the role will be building and leading a high-performing multidisciplinary team, developing capability across specialist disciplines and creating an environment where innovation, collaboration and continuous improvement can flourish.

This is a highly strategic leadership opportunity for someone who combines customer focus, technical expertise and commercial acumen, and who is passionate about using digital capabilities to drive growth, enhance customer outcomes and shape the future of Nationwide's online experience.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job, you'll spend at least two days per week, or if part-time, you'll spend 40% of your working time, based at our Swindon or London office. If your application is successful, your hiring manager will provide further details on how this works.

You can also find out more about our approach to hybrid working here.

Whilst these locations are where we are primarily looking to fill the role, if you’re an internal applicant based in a different location, we would welcome your application and, if successful, your hiring manager will provide further details on how this could work for this specific role.

Nationwide is committed to the redeployment of our employees impacted by change, as such applications for redeployment candidates will be prioritised in this recruitment process.

If you’re a colleague on long-term absence (for example, on parental leave) or a temporary worker, please use your personal email address to submit an application.

What you’ll be doing

As the Senior Manager, Strategy & Capability, you'll define and lead the Websites Strategy and Capability Roadmap, ensuring our digital estate continues to evolve in line with customer needs, business priorities and emerging technologies. You'll set the long-term direction for our website platforms and the capabilities that support them, translating strategic objectives into clear, measurable outcomes.

You'll lead the evolution of our website platforms, engineering services and integration capabilities, ensuring the foundations are in place to deliver reliable, scalable and future-ready digital experiences. This includes oversight of key areas such as platform development, engineering, campaign enablement and Virgin Money integration activity.

A core focus of the role will be driving improvements in customer experience and digital performance through capabilities such as SEO, GEO, personalisation and experimentation. Using data, market trends and customer insight, you'll identify opportunities to enhance customer journeys, increase engagement and support commercial objectives.

You'll build, lead and develop a high-performing multidisciplinary team, fostering a culture of collaboration, innovation and continuous improvement. You'll ensure the team has the skills, tools and expertise required to support the future direction of our digital estate.

Working closely with senior stakeholders across the organisation, you'll influence strategic priorities, secure alignment and ensure investments in capability deliver measurable customer, commercial and operational benefits. Through your leadership, you'll help ensure Nationwide's digital channels remain customer-focused, commercially effective and well positioned for continued growth.

About you

We are looking for

• Significant experience defining and delivering digital, website or customer experience strategies within a large, complex organisation
• Proven leadership experience in building and developing high-performing multidisciplinary teams, strengthening capability and fostering a culture of continuous improvement
• Strong understanding of digital ecosystems, including website platforms, engineering, integrations, SEO, personalisation and customer experience optimisation
• Experience developing strategic roadmaps, shaping future capabilities and securing investment to support long-term digital transformation and growth
• A track record of delivering measurable customer, commercial and operational outcomes through digital channels and large-scale digital estates
• Strong stakeholder management and influencing skills, with the ability to build credibility and drive alignment across senior leadership teams and business functions
• An analytical, customer-focused and commercially minded approach, using data, insight and market trends to inform decision-making and deliver meaningful business outcomes
• Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

• You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these
• The extras you'll get
• There are all sorts of employee benefits available at Nationwide, including:

• 30 days holiday, pro rata
• Private medical insurance
• A highly competitive pension to help you build a strong foundation for retirement
• Access to an annual performance-related bonus
• Training and development to help you progress your career
• A great selection of additional benefits through our salary sacrifice scheme
• Life assurance to provide peace of mind for you and your loved ones in the event of your death
• Wellhub – access to a range of free and paid options for health and wellness
• Up to 2 days of paid volunteering a year

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next

• If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.
• We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.
• Keeping your data and personal information confidential is important to us. To find out more about how we use and process your data, please read our Privacy policy.
• If you want to find out more about using AI in our recruitment process, please read more here.

Disability Confident

We’re not just guided by data, we’re driven by the real experiences of our people. We’re a Disability Confident Level 3 Leader, the highest level.

That’s why we’re constantly evolving our policies and practices to make sure everyone feels genuinely supported, valued, and empowered to champion inclusion. Whatever your needs, we’re here to support you. If you need any additional support throughout your application journey, email our team at Recruitment Support.

Apply safely with Nationwide

Recruitment scams can look convincing, so take a moment to check the role is listed on our official careers site and read our guidance onDon’t be conned by a job scam.

The hiring manager for this role is Emma Smith, and the main recruitment contact is Sameena Rehman.

Interviews for this position are expected to take place from 11th November. We will let you know the outcome of your application shortly after the closing date. If you are shortlisted, we will share further details with you about the interview process.

Please note that should you be successful in securing this role, the job title on our internal systems will be Marketing & Corporate Affairs Senior Manager.