Digital Marketing Lead - Email

As part of the Argos & Habitat Digital Marketing division, you would sit within the Email Marketing team and be responsible for creating engaging email and SMS campaigns which are both sales driving and brand building.

The Email team is responsible for the growth and continuous improvement of an industry leading program of digital marketing, with this role specifically looking after email, SMS and supplier funded campaigns for the Argos & Habitat Brands. These channels are an important and rapidly growing part of our digital marketing mix across brands.

We are constantly evolving our capabilities and technology to deliver the best campaigns for our customers. Our ambition is to build the UK’s best email marketing team, and you could be part of it. We have a strong culture of learning and development and an innovative and friendly Marketing department, where you’ll feel part of the team from day one.

What I need to do

• Ownership of planning of email and SMS campaigns, including briefing agencies and internal stakeholders.
• Oversee the execution of activation of all campaigns, responsible for ensuring accuracy across each.
• Measurement and reporting on campaign performance ensuring we are delivering against objectives and forecasts.
• Manage relationships with internal stakeholders across the business to plan and support key category and business priorities.
• Create and drive the strategy of the channel, focussing on audience segmentation, personalisation and automated trigger campaigns.
• Develop beneficial agency relationships with market leaders to ensure we are not only adhering to best practices but setting the standard in email and SMS marketing.

How I will succeed

• Email & SMS campaigns need to be delivered on time and delivering performance against our forecast.
• Delivering supplier funded campaigns on time in line with client bookings.
• Acute attention to detail, delivering campaigns at pace and with accuracy.
• Continued test and learn optimisation to improve engagement and commercial performance of all activity.
• Entrepreneurial and ‘can do’ attitude to help drive change, with a passion for driving best in class, industry leading activity.
• Ability to manage and prioritise workload in a high pace retail environment, with the support of two off-shore team members.

What I need to know

Essential

• Experience of managing, planning and executing email marketing campaigns.
• An analytical mind and critical skills to challenge results. Forecasting and continuously improving upon performance is a key part of the role.
• Highly data-driven with strong analytical skills and the ability to use data to inform decision making.
• Ability to deal with multiple stakeholders and manage project delivery across several different teams and agencies.

Desirable

• Knowledge of Argos/Habitat business and/or the retail industry.
• Experience with creative optimisation tools such as Movable Ink.
• Knowledge and/or experience of Salesforce Marketing Cloud.

#LI-NR1

At Argos, we’re a digital-led UK retailer that keeps pushing boundaries to meet every generation with what they want, how and when they want it. As a market leader in general merchandise, serving millions of customers through our website, app, same-day delivery and Click & Collect services, we offer real opportunities to learn, grow and shape your career. With roles spanning Commercial, Buying, Merchandising, Design and Supply Chain, through to Digital, Operations, Customer Experience, Marketing, and People and Transformation , you will work with brilliant colleagues and directly shape how we serve our customers every day.

From enabling inspiring choice across our owned brands, including Habitat, Chad Valley and Bush, alongside the world’s biggest brands like Apple, Lego, Xbox and Samsung, to making shopping effortlessly convenient, championing trusted value and accelerating our strategy - Argos is an exciting place to build your future.

We are committed to being a truly inclusive retailer, so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new-whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:

Starting off with colleague discount, you'll be able to get 10% off at Sainsbury's, Argos, TU and Habitat after 4 weeks. This increases to 15% off at Sainsbury’s every Friday and Saturday and 15% off at Argos every pay day. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform.

Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy additional holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, pay advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme.

Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.

Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).