Senior Director, Head of Celebrity & VIP Relations

Location: LA - 9000 Sunset

About the Role

The Senior Director, Head of Celebrity & VIP Relations owns the company’s celebrity & VIP strategy and relationships, creating opportunities for celebrities & VIP’s to authentically engage with the brand through product placement, red carpet dressing, events, appearances, partnerships, gifting, editorial opportunities, and cultural moments.

In this role, you will work in an energizing, fast paced environment focused on celebrity and VIP endeavors. You will be an ambassador for our brands, driving heat, and brand awareness across all media channels. You will be responsible for creating impactful cultural moments. You should have outstanding organizational skills with strong talent relations. This role is highly relationship-driven and serves as the primary bridge between the company and celebrity & VIP talent, managers, agents, stylists, and publicists.

What You'll Do

• Develop and manage strategic relationships with celebrities, VIP’s, agents, managers, publicists, and celebrity stylists.
• Lead celebrity product placement strategy.
• Identify opportunities for product seeding, gifting, organic placement, and strategic celebrity visibility.
• Lead high visibility dressing opportunities in partnership with stylists.
• Develop relationships with top stylists and their teams.
• Identify upcoming red carpet, award show, premiere, festival, press, and cultural opportunities.
• Coordinate celebrity & VIP appearances, events, launches, dinners, and brand activations.
• Negotiate celebrity & VIP partnerships, appearances, placements, and related opportunities alongside legal/business affairs.
• Build and maintain a strategic celebrity & VIP database, including relationships, preferences, sizing, upcoming projects, key dates, and brand affinities.
• Monitor celebrity & VIP culture and identify opportunities for timely brand integration.
• Work closely with PR and Communications to maximize celebrity & VIP moments.
• Partner with Social/Marketing to amplify high-value celebrity placements.
• Develop long-term relationships rather than focusing on transactional placements.
• Collaborate with the Head of Casting when a celebrity could play a role in a campaign, shoot, or branded production.

Who You Are

• Personality and composure to work with senior executives and major talent.
• Excellent organizational skills and ability to handle multiple projects simultaneously within budgets and on schedule.
• Understanding of how brand engagement fits into the larger picture of marketing.
• Passionate consumer of culture, technology, and fashion and able to create stories/digital experiences at the intersection of all three.
• Develop and implement innovative solutions for complex situations in a fast-changing environment.