Principal Analyst, Aggregator & Vertical Search Analytics

Location: New York City, NY

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

Team: Marketing Analytics

Reports To: Director, Performance Analytics (Senior Director, Marketing Analytics until the Director is in seat)

Role Summary

GEICO is one of the most recognized brands in American insurance, and a growing share of shoppers start on comparison and marketplace surfaces before they ever visit an insurer’s site. As Principal Analyst, Aggregator & Vertical Search Analytics, you will be the analytics expert behind GEICO’s presence on those surfaces, including vertical search and comparison placements, insurance aggregators, and marketplace and lead-generation partners.

You will measure what each partner truly delivers, compare very different sources of volume on equal terms, and turn the results into decisions on where to invest, bid, and negotiate. You will report to the Director, Performance Analytics, and partner closely with Performance Marketing, Finance, and partnership leaders.

This is a hands-on role. The analyst spends most of their time in the data: building partner scorecards, analyzing funnels from quote to purchase, designing tests, and turning the results into recommendations. They also advise senior leaders and set the standard for how these partners are measured. You will thrive here if you like building as much as leading. This is a fast-growing area that you will shape the measurement approach and the standard the team holds itself to.

The Problems You’ll Solve

• Comparable partner economics. A consistent framework for judging very different partners and surfaces on cost per acquisition and ROI.
• Incrementality. Separating demand these channels create from demand GEICO would have captured through its own channels, including overlap with paid search and direct.
• Funnel quality. Understanding how shoppers move from quote to purchase by partner, and where conversion is won or lost.
• Bidding, pricing, and commission decisions. Evidence on where more investment pays off, and where it does not.
• Data and tracking integrity. Reliable partner data, tracking, and conversion signals that feed bidding and optimization.
• What Success Looks Like in Your First Year
• A partner and surface scorecard in use, with consistent measures of cost, volume quality, and value
• A tested view of incrementality and overlap with paid search and direct
• Fact-based recommendations for bidding, investment levels, and partner negotiations
• Reliable tracking and data feeds for each major partner, with issues surfaced quickly
• Recurring partner reporting automated with Business Intelligence

Key Responsibilities

• Serve as the analytics thought partner to leaders responsible for vertical search, aggregators, and marketplace partners. Anticipate what they need and bring insight before being asked.
• Own the measurement framework for these channels, including the scorecard, KPI definitions, and standards for measuring acquisition and ROI.
• Analyze the full funnel by partner and surface, from impression and click through quote to purchase, and recommend ways to improve conversion and efficiency.
• Design, run, and read incrementality and test-and-control studies, and quantify overlap and cannibalization with paid search and direct channels.
• Evaluate bidding, pricing, and commission structures and recommend investment levels by partner. Provide analysis that supports commercial negotiations.
• Monitor performance daily and weekly, build anomaly detection, and investigate shifts in volume, cost, or quality.
• Work with partners and with Data Operations to define data needs, tracking, and conversion signals, and to resolve measurement issues.
• Feed partner performance and spend into forecasts and the monthly reforecast with Marketing Investment Analytics.
• Work with paid search, SEO/AEO, and Mid/Low Non-Search analytics so that Marketing sees one consistent view across demand-capture channels.
• Partner with Business Intelligence to automate recurring reporting. Evaluate new tools, including automation and AI, to improve speed and quality.
• Present to senior marketing leadership, and defend the approach. Share unwelcome findings with clarity and diplomacy.
• Understand the drivers of change over time across outcomes and communicate a narrative to stakeholders

Required Qualifications

• Bachelor’s degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, Computer Science, or similar).
• 7+ years of experience in marketing analytics, with deep experience measuring partner, affiliate, marketplace, lead-generation, or paid search channels.
• Recent, hands-on delivery of analysis (not oversight only), including funnel analysis and test-and-control or incrementality measurement.
• Expert SQL skills, plus working proficiency in Python or R for analysis and workflow automation.
• Strong understanding of partner economics, such as cost per click, lead, acquisition, and commission models, and of how to compare them.
• Working proficiency in BI tools (Power BI strongly preferred) and the ability to adapt quickly to new tools and platforms.
• Experience with attribution, forecasting, and reconciling different measurement sources.
• Proven track record of presenting to senior leadership and influencing decisions with analytical insight.

Preferred Qualifications

• Experience in insurance or another category where comparison shopping and aggregators are important, such as financial services, travel, or telecom.
• Experience with search comparison and shopping ad formats, and with Google Ads and Search Ads 360.
• Advanced degree (MS, MBA, or similar) in a quantitative or analytical field.
• Experience with causal inference methods (e.g., matched comparisons, difference-in-differences, synthetic control).
• Experience with cloud-based data platforms (BigQuery and/or Snowflake preferred).
• Experience using AI tools to improve workflow productivity and analytical quality.
• Experience coaching and developing other analysts.

Annual Salary

$146,575.00 - $229,600.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge

Great Company: Protecting customers through life’s twists and turns with innovation and integrity.

Great Careers:Personalized development programs, mentorship, and certification assistance.

Great Culture:Inclusive and collaborative culture rooted in shared success.

Great Rewards:Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

Additional Locations: Bethesda, MD